arusetsk


Alexander Rusetski

Photo of Alexander Rusetski

School of Administrative Studies

Associate Professor

Office: ATK 237
Phone: 416-736-2100 Ext: 30591
Email: arusetsk@yorku.ca


Dr. Rusetski ‘s research interests focus on managerial decision making and environmental and personal factors causing biases in marketing decisions. His studies were published in reputable academic journals and presented at international conferences.

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Dr. Alexander Rusetski received his Ph.D. in marketing from Indiana University. Dr. Rusetski ‘s current research interests focus on managerial decision making and on environmental and personal factors causing biases in marketing decisions. His studies were published in reputable academic journals, including Journal of International Business Studies, and presented at international conferences. Dr. Rusetski’s teaching is focused on providing students with relevant knowledge and in this he relies on his research and experience working in marketing positions in several Russian and US companies.

Degrees

PhD, Indiana University
MBA, Indiana University
BSc, Byelorussian Polytechnic Institute

Research Interests

, Marketing strategy, pricing, managerial decision-making, Marketing
Journal Articles

Publication
Year

Strebinger, A. and Rusetski, A. (2016) . “Prioritizing Geo-References: A Content Analysis of the Websites of Leading Global Luxury Fashion Brands”, Journal of Global Marketing, 29(5): 289-297. doi: 10.1080/08911762.2016.1185562

2016

Rusetski, A. (2014) . “Pricing by Intuition: Managerial Choices with Limited Information.” Journal of Business Research, 67(8): 1733-1743, 2014.

2014

Rusetski, A., Andrews, J., & Smith, D. (2014) . “Unjustified Prices: Environmental Drivers of Propensity to Overprice”, Journal of the Academy of Marketing Science, 42(4): 452-468.

2014

Rusetski, A. (2012) . “Brand Equity: Could there be Too Much of a Good Thing?” International Business and Economic Research Journal, 11(3): 357-368

2012

Rusetski, A. (2012) . “The Whole New World: Nintendo’s Targeting Choice”, Journal of Business Case Studies, 8(2): 197-212

2012

Rusetski, A. and Lim, L. (2011) “Not Complacent but Scared: Another Look at the Causes of Strategic Inertia among Successful Firms from a Regulatory Focus Perspective”, Journal of Strategic Marketing, 19(6): 501-516

2011

Rusetski, A. (2011) . “Getting Proactive: Cultural and Procedural Drivers of Managerial Motivation to Act”, Journal of Business & Economic Research, 9(1): 111-120

2011

Lim, L., Acito, F., & Rusetski, A. (2006) . “Development of Archetypes of International Marketing Strategy,” Journal of International Business Studies, 37(4): 499-524

2006

Conference Papers

Publication
Year

Strebinger, A., Rusetski, A., & Foscht. T. (2012) . “Use of Country of Brand Origin, Brand Westernness and Brand Globalness in Positioning of Global Luxury Brands”, Australian and New Zeeland Marketing Academy Conference, Adelaide

2012

Rusetski A. (2012) . “Managerial Complacency: Concept Development and Research Program”, European Academic Conference, Rome

2012

Rusetski, A., “Getting Proactive: Cultural and Procedural Drivers of Managerial Motivation to Act”, European Applied Business Research Conference, Dublin

2010

Rusetski, A., Smith, D., & Andrews, J. (2009) . “Managing by Intuition: Heuristics in Pricing Decisions”, 38th European Marketing Academy Conference, Nantes

2009

Rusetski, A. & Lim, L. (2008. “Not Complacent but Scared: An Alternative Explanation for Strategic Inertia among Successful Firms,” INFORMS Marketing Science Conference, Vancouver

2008

Mishra, S., Rusetski, A., & Burke, R. (2003) . “Effects of the retail store environment on consumer price sensitivity and store patronage intentions,” Fordham University Behavioral Pricing Conference, New York, NY

2003



Upcoming Courses

Term Course Number Section Title Type
Fall 2019 AP/ADMS4250 3.0 A Marketing Strategy LECT
Fall 2019 AP/ADMS4250 3.0 L Marketing Strategy LECT
Winter 2020 AP/ADMS4250 3.0 M Marketing Strategy LECT


Dr. Rusetski ‘s research interests focus on managerial decision making and environmental and personal factors causing biases in marketing decisions. His studies were published in reputable academic journals and presented at international conferences.

Dr. Alexander Rusetski received his Ph.D. in marketing from Indiana University. Dr. Rusetski ‘s current research interests focus on managerial decision making and on environmental and personal factors causing biases in marketing decisions. His studies were published in reputable academic journals, including Journal of International Business Studies, and presented at international conferences. Dr. Rusetski’s teaching is focused on providing students with relevant knowledge and in this he relies on his research and experience working in marketing positions in several Russian and US companies.

Degrees

PhD, Indiana University
MBA, Indiana University
BSc, Byelorussian Polytechnic Institute

Research Interests

, Marketing strategy, pricing, managerial decision-making, Marketing

All Publications


Journal Articles

Publication
Year

Strebinger, A. and Rusetski, A. (2016) . “Prioritizing Geo-References: A Content Analysis of the Websites of Leading Global Luxury Fashion Brands”, Journal of Global Marketing, 29(5): 289-297. doi: 10.1080/08911762.2016.1185562

2016

Rusetski, A. (2014) . “Pricing by Intuition: Managerial Choices with Limited Information.” Journal of Business Research, 67(8): 1733-1743, 2014.

2014

Rusetski, A., Andrews, J., & Smith, D. (2014) . “Unjustified Prices: Environmental Drivers of Propensity to Overprice”, Journal of the Academy of Marketing Science, 42(4): 452-468.

2014

Rusetski, A. (2012) . “Brand Equity: Could there be Too Much of a Good Thing?” International Business and Economic Research Journal, 11(3): 357-368

2012

Rusetski, A. (2012) . “The Whole New World: Nintendo’s Targeting Choice”, Journal of Business Case Studies, 8(2): 197-212

2012

Rusetski, A. and Lim, L. (2011) “Not Complacent but Scared: Another Look at the Causes of Strategic Inertia among Successful Firms from a Regulatory Focus Perspective”, Journal of Strategic Marketing, 19(6): 501-516

2011

Rusetski, A. (2011) . “Getting Proactive: Cultural and Procedural Drivers of Managerial Motivation to Act”, Journal of Business & Economic Research, 9(1): 111-120

2011

Lim, L., Acito, F., & Rusetski, A. (2006) . “Development of Archetypes of International Marketing Strategy,” Journal of International Business Studies, 37(4): 499-524

2006

Conference Papers

Publication
Year

Strebinger, A., Rusetski, A., & Foscht. T. (2012) . “Use of Country of Brand Origin, Brand Westernness and Brand Globalness in Positioning of Global Luxury Brands”, Australian and New Zeeland Marketing Academy Conference, Adelaide

2012

Rusetski A. (2012) . “Managerial Complacency: Concept Development and Research Program”, European Academic Conference, Rome

2012

Rusetski, A., “Getting Proactive: Cultural and Procedural Drivers of Managerial Motivation to Act”, European Applied Business Research Conference, Dublin

2010

Rusetski, A., Smith, D., & Andrews, J. (2009) . “Managing by Intuition: Heuristics in Pricing Decisions”, 38th European Marketing Academy Conference, Nantes

2009

Rusetski, A. & Lim, L. (2008. “Not Complacent but Scared: An Alternative Explanation for Strategic Inertia among Successful Firms,” INFORMS Marketing Science Conference, Vancouver

2008

Mishra, S., Rusetski, A., & Burke, R. (2003) . “Effects of the retail store environment on consumer price sensitivity and store patronage intentions,” Fordham University Behavioral Pricing Conference, New York, NY

2003



Upcoming Courses

Term Course Number Section Title Type
Fall 2019 AP/ADMS4250 3.0 A Marketing Strategy LECT
Fall 2019 AP/ADMS4250 3.0 L Marketing Strategy LECT
Winter 2020 AP/ADMS4250 3.0 M Marketing Strategy LECT