leeli


Lee Li

School of Administrative Studies

Professor

Office: Atkinson College, 278
Phone: 416-736-2100 Ext: 20434
Email: leeli@yorku.ca


Dr. Lee Li is a Professor of Marketing at York University where he teaches marketing-related courses. His academic background includes a MBA and a PhD in Marketing from the Lancaster University. Dr. Li has pursued research interests across a broad range of the challenges facing marketing managers, including International Trade and Marketing Strategies. Dr. Li co-edited a Journal of International Business Studies special issue published in October 2018 and is co-editing an Entrepreneurship Theory and Practice special issue to be published in 2020.

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Since 1999 when he joined York University, he has published 50 papers in refereed journals, including Strategic Management Journal, Journal of International Business Studies, Entrepreneurship Theory and Practice, International Business Review, and Journal of International Marketing, etc.

Dr. Li has pursued research interests across a broad range of the challenges facing marketing managers, including Internationalization, High-tech firms and Partnership Strategies. In Internationalization area, he had completed several projects. These projects examined regional diversification, product diversification, country diversification and the relations between them. In High-tech firm area, his projects analyzed the environmental and strategic factors that influence firm profitability. His research on partnership strategies explores the nature of partnerships, especially international partnerships, such as joint ventures and licensing.

Degrees

PhD, Lancaster University, UK

Research Interests

Business , Marketing, International Marketing, Small Business Management, Marketing

Current Research Projects


    See more
    Funders:
    ATK Fellowship
Books

Publication
Year

Li, L. (1996). The dynamics of export channels from the United Kingdom to the P.R.
of China. UK: Ashgate Publishing Limited (ISBM 1 85972 373 X).

1996

Book Chapters

Publication
Year

Qian, G, Li, L., and Tallman, S. (2014). “The roles of strategic alliances in dynamic environments: an organizational inertia perspective", In New Directions in Management and Organization Theory, Cambridge Scholars Publishing, UK: Newcastle Upon Tyne.

2014

Journal Articles

Publication
Year

Mudambi, R., Li, L., Ma, X., Shige, M., Qian, G. and Boschma, R. (2018). Zoom in, zoom out: Geographic scale and multinational activity. Journal of International Business Studies, 49(8), 929-941.

2018

Li, L., Qian, G. and Qian, Z. (2015). “Should Small, Young Technology-based Firms Internalize Transactions in Their Internationalization?”, Entrepreneurship Theory and Practice, 39(4): 839-862.

2015

Li, L., Qian, G. and Qian, Z. (2015). “Speed of internationalization: mutual effects of individual- and company- level antecedents,” Global Strategy Journal, 5(4): 303-320.

2015

Li, L., Qian, G. and Qian, Z. (2014). “Inconsistencies in international product strategies and firm performance”, Journal of International Marketing, 22(3), 94-113.

2014

Qian, G., Li, L. and Rugman, A. (2013). “Liability of country foreignness and liability of regional foreignness: Their effects on geographic diversification and firm performance”, Journal of International Business Studies, 44(6), 635-647.

2013

Qian, G., Li, L., Li, J. Qian, Z. (2008). “Regional Diversification and Firm Performance,” Journal of International Business Studies, 39 (2), 197-214.

2008

Qian, G. and Li, L. (2003). “Profitability of small and medium sized enterprises in high-tech industries: The case of biotechnology industry”. Strategic Management Journal, 24(9), 881-887.

2003



Upcoming Courses

Term Course Number Section Title Type
Fall 2019 AP/ADMS2200 3.0 G Introductory Marketing ONLN
Fall 2019 AP/ADMS4210 3.0 A International Marketing LECT
Winter 2020 AP/ADMS2200 3.0 N Introductory Marketing LECT
Winter 2020 AP/ADMS2200 3.0 P Introductory Marketing ONLN


Dr. Lee Li is a Professor of Marketing at York University where he teaches marketing-related courses. His academic background includes a MBA and a PhD in Marketing from the Lancaster University. Dr. Li has pursued research interests across a broad range of the challenges facing marketing managers, including International Trade and Marketing Strategies. Dr. Li co-edited a Journal of International Business Studies special issue published in October 2018 and is co-editing an Entrepreneurship Theory and Practice special issue to be published in 2020.

Since 1999 when he joined York University, he has published 50 papers in refereed journals, including Strategic Management Journal, Journal of International Business Studies, Entrepreneurship Theory and Practice, International Business Review, and Journal of International Marketing, etc.

Dr. Li has pursued research interests across a broad range of the challenges facing marketing managers, including Internationalization, High-tech firms and Partnership Strategies. In Internationalization area, he had completed several projects. These projects examined regional diversification, product diversification, country diversification and the relations between them. In High-tech firm area, his projects analyzed the environmental and strategic factors that influence firm profitability. His research on partnership strategies explores the nature of partnerships, especially international partnerships, such as joint ventures and licensing.

Degrees

PhD, Lancaster University, UK

Research Interests

Business , Marketing, International Marketing, Small Business Management, Marketing

Current Research Projects


    Project Type: Funded
    Funders:
    ATK Fellowship

All Publications


Book Chapters

Publication
Year

Qian, G, Li, L., and Tallman, S. (2014). “The roles of strategic alliances in dynamic environments: an organizational inertia perspective", In New Directions in Management and Organization Theory, Cambridge Scholars Publishing, UK: Newcastle Upon Tyne.

2014

Books

Publication
Year

Li, L. (1996). The dynamics of export channels from the United Kingdom to the P.R.
of China. UK: Ashgate Publishing Limited (ISBM 1 85972 373 X).

1996

Journal Articles

Publication
Year

Mudambi, R., Li, L., Ma, X., Shige, M., Qian, G. and Boschma, R. (2018). Zoom in, zoom out: Geographic scale and multinational activity. Journal of International Business Studies, 49(8), 929-941.

2018

Li, L., Qian, G. and Qian, Z. (2015). “Should Small, Young Technology-based Firms Internalize Transactions in Their Internationalization?”, Entrepreneurship Theory and Practice, 39(4): 839-862.

2015

Li, L., Qian, G. and Qian, Z. (2015). “Speed of internationalization: mutual effects of individual- and company- level antecedents,” Global Strategy Journal, 5(4): 303-320.

2015

Li, L., Qian, G. and Qian, Z. (2014). “Inconsistencies in international product strategies and firm performance”, Journal of International Marketing, 22(3), 94-113.

2014

Qian, G., Li, L. and Rugman, A. (2013). “Liability of country foreignness and liability of regional foreignness: Their effects on geographic diversification and firm performance”, Journal of International Business Studies, 44(6), 635-647.

2013

Qian, G., Li, L., Li, J. Qian, Z. (2008). “Regional Diversification and Firm Performance,” Journal of International Business Studies, 39 (2), 197-214.

2008

Qian, G. and Li, L. (2003). “Profitability of small and medium sized enterprises in high-tech industries: The case of biotechnology industry”. Strategic Management Journal, 24(9), 881-887.

2003



Upcoming Courses

Term Course Number Section Title Type
Fall 2019 AP/ADMS2200 3.0 G Introductory Marketing ONLN
Fall 2019 AP/ADMS4210 3.0 A International Marketing LECT
Winter 2020 AP/ADMS2200 3.0 N Introductory Marketing LECT
Winter 2020 AP/ADMS2200 3.0 P Introductory Marketing ONLN