mmaute


Manfred Maute

Photo of Manfred Maute

School of Administrative Studies

Professor

Office: Atkinson College, 262
Phone: 416-736-2100 Ext: 33926
Email: mmaute@yorku.ca


Dr. Maute is Professor of Marketing in the School of Administrative Studies, York University and holds a PhD in Marketing and Strategy from the University of Tennessee and an MBA from the Asper School of Business, University of Manitoba.

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The recipient of research grants from two national granting agencies, Dr. Maute has published more than 60 refereed articles on consumer post-purchase responses, service failure, relationship marketing and health care reform, and serves on three editorial boards and as a reviewer for numerous journals and professional associations. His work has been published in the Journal of Economic Psychology, Psychology & Marketing, Applied Psychology, Journal of Business Research, International Journal of Knowledge, Culture and Change Management, among other journals, and he is a frequent contributor to national and international conferences. His current research focuses on contemporary representations of customer loyalty that account for the increasing tendency among consumers to patronize multiple brands in teh same product space and purchase related products from the same vendor. Dr. Maute teaches marketing research and marketing analytics in the Bachelor of Commerce program. He serves on a number of editorial boards, as a reviewer for various journals and professional associations and is active in a variety of service capacities. Dr. Maute was recognized by the School of Administrative Studies for excellence in teaching n 2014, 2015 and 2018.

Degrees

PhD, University of Tennessee (Knoxville)
MBA, University of Manitoba

Research Interests

Marketing , Management
Book Chapters

Publication
Year

Maute, Manfred F., (2005) “Probing Causal Structures Via Mental Simulation: The Influence of Service Recovery on Customer Retention.” In Structural Equation Modeling: Applications in the Social Sciences, Leslie Hayduk, Xin Ma & Cathy-Carter Snell Eds., University of Alberta Press, 39-58.

2005

Journal Articles

Publication
Year

https://doi.org/10.18848/2327-7998/CGP(Journal)

2019

Maute, Manfred F., Olga Naumenko & Raymond T. Kong (2018) “Leveraging Transactional and Relational Response Differences with Demographic and Psychographic Segmentation,” Knowledge Management: Knowledge Management: An International Journal, Vol. 18(2), 21-30.
https://doi.org/10.18848/2307-7998/CGP/v18i02/21-30(Article)

2018

Maute, Manfred F. & Lynda Pattie, (2010) “Reflections on a New Model of Graduate Business Education: The Practicing Manager’s Perspective of Experiential Learning,” Review of Higher Education, Vol. 3(5), 19-27.

2012

Kong, Raymond T. & Manfred F. Maute, (2010) “Modeling the Effects of Socio-demographic, Psychographic and Relationship Characteristics on Share of Wallet for Financial Services", Journal of Business and Economics Research. Vol. 8(12), 9-20.

2010

Maute, Manfred F., (2008) “Struggles for Collaboration and Ascendancy: Contested Change in Rural Health Care Reform,” International Journal of Knowledge, Culture and Change Management, Vol. 8(4), 83-88.

2008

Maute, Manfred F. & Laurette Dube, (1999) “Patterns of Emotional Responses and Behavioral Consequences of Dissatisfaction,” Applied Psychology: An International Review, Vol. 48(June), 349-366.

1999

Maute, Manfred F. & William R. Forrester Jr., (1993) “An Investigation into the Structure and Determinants of Consumer Complaint Intentions and Behavior,” Journal of Economic Psychology, 14(2), 219-247.

1993


Current Courses

Term Course Number Section Title Type
Summer 2019 AP/ADMS4260 3.0 A Marketing Research LECT


Upcoming Courses

Term Course Number Section Title Type
Fall 2019 AP/ADMS4260 3.0 B Marketing Research LECT
Winter 2020 AP/ADMS4265 3.0 M Marketing Analytics LECT


Dr. Maute is Professor of Marketing in the School of Administrative Studies, York University and holds a PhD in Marketing and Strategy from the University of Tennessee and an MBA from the Asper School of Business, University of Manitoba.

The recipient of research grants from two national granting agencies, Dr. Maute has published more than 60 refereed articles on consumer post-purchase responses, service failure, relationship marketing and health care reform, and serves on three editorial boards and as a reviewer for numerous journals and professional associations. His work has been published in the Journal of Economic Psychology, Psychology & Marketing, Applied Psychology, Journal of Business Research, International Journal of Knowledge, Culture and Change Management, among other journals, and he is a frequent contributor to national and international conferences. His current research focuses on contemporary representations of customer loyalty that account for the increasing tendency among consumers to patronize multiple brands in teh same product space and purchase related products from the same vendor. Dr. Maute teaches marketing research and marketing analytics in the Bachelor of Commerce program. He serves on a number of editorial boards, as a reviewer for various journals and professional associations and is active in a variety of service capacities. Dr. Maute was recognized by the School of Administrative Studies for excellence in teaching n 2014, 2015 and 2018.

Degrees

PhD, University of Tennessee (Knoxville)
MBA, University of Manitoba

Research Interests

Marketing , Management

All Publications


Book Chapters

Publication
Year

Maute, Manfred F., (2005) “Probing Causal Structures Via Mental Simulation: The Influence of Service Recovery on Customer Retention.” In Structural Equation Modeling: Applications in the Social Sciences, Leslie Hayduk, Xin Ma & Cathy-Carter Snell Eds., University of Alberta Press, 39-58.

2005

Journal Articles

Publication
Year

https://doi.org/10.18848/2327-7998/CGP(Journal)

2019

Maute, Manfred F., Olga Naumenko & Raymond T. Kong (2018) “Leveraging Transactional and Relational Response Differences with Demographic and Psychographic Segmentation,” Knowledge Management: Knowledge Management: An International Journal, Vol. 18(2), 21-30.
https://doi.org/10.18848/2307-7998/CGP/v18i02/21-30(Article)

2018

Maute, Manfred F. & Lynda Pattie, (2010) “Reflections on a New Model of Graduate Business Education: The Practicing Manager’s Perspective of Experiential Learning,” Review of Higher Education, Vol. 3(5), 19-27.

2012

Kong, Raymond T. & Manfred F. Maute, (2010) “Modeling the Effects of Socio-demographic, Psychographic and Relationship Characteristics on Share of Wallet for Financial Services", Journal of Business and Economics Research. Vol. 8(12), 9-20.

2010

Maute, Manfred F., (2008) “Struggles for Collaboration and Ascendancy: Contested Change in Rural Health Care Reform,” International Journal of Knowledge, Culture and Change Management, Vol. 8(4), 83-88.

2008

Maute, Manfred F. & Laurette Dube, (1999) “Patterns of Emotional Responses and Behavioral Consequences of Dissatisfaction,” Applied Psychology: An International Review, Vol. 48(June), 349-366.

1999

Maute, Manfred F. & William R. Forrester Jr., (1993) “An Investigation into the Structure and Determinants of Consumer Complaint Intentions and Behavior,” Journal of Economic Psychology, 14(2), 219-247.

1993


Current Courses

Term Course Number Section Title Type
Summer 2019 AP/ADMS4260 3.0 A Marketing Research LECT


Upcoming Courses

Term Course Number Section Title Type
Fall 2019 AP/ADMS4260 3.0 B Marketing Research LECT
Winter 2020 AP/ADMS4265 3.0 M Marketing Analytics LECT