Pilar Carbonell-Foulquie
Professor
Office: Atkinson College, 238
Phone: 416-736-2100 Ext: 66303
Email: pilarc@yorku.ca
Prof. Carbonell’s research focuses on new product/service development, new product launch, and the management of product development teams. Her current research interests include boundary-spanning activities of new product teams, frugal innovation and adoption of innovations in bottom-of-the-pyramid (BOP) markets.
Dr. Pilar Carbonell received her PhD in Marketing, M.A. in International Business, and Honors Business Administration degrees from the University of Murcia, Spain. Prof. Carbonell’s research focuses on new product/service development, new product launch and the management of product development teams. Her current research interests include boundary-spanning activities of new product teams, frugal innovation and adoption of innovations in bottom-of-the-pyramid (BOP) markets. Professor Carbonell's research has been presented at international conferences and published in international leading journals such as Industrial Marketing Management, Marketing Letters, Journal of Business Research, International Journal of Research in Marketing and Journal of Product Innovation Management. Pilar is a member of the PDMA (Product Development Management Association).
Degrees
PhD, University of Murcia, SpainMA, University of Murcia, Spain
Research Interests
Carbonell, P.; Rodriguez-Escudero, A. I. (2023). Boosting the confidence of new product development teams: The role of team boundary spanning, team size and functional diversity. Creativity and Innovation Management, 32(1), 100-116; http://doi.org/10.1111/caim.12532
Carbonell, P., & Rodriguez Escudero, A. I. (2023). Understanding the effect of boundary spanning activities on team identification in new product development teams. BRQ Business Research Quarterly. https://doi.org/10.1177/23409444231166717. First published online April 28, 2023
Carbonell, P., & Rodriguez-Escudero, A. I. (2020). The effect of transactive memory systems on job stress of new product development teams: Moderating effects of project complexity and technological turbulence. IEEE Transactions on Engineering Management, 69(4), 1432-1446.
Carbonell, P., and Rodriguez-Escudero A.I. (2019). The dark side of team social cohesion in NPD team boundary spanning. Journal of Product Innovation Management. 36(2), 149-171.
Carbonell, P., and Rodriguez-Escudero A.I. (2016) The effects of decentralization in strategy-making and national culture on NPD portfolio planning, Journal of Product Innovation Management, Volume 33, Issue S1, December, pp. 101–116
Carbonell, P., and Rodriguez-Escudero A.I. (2016) The individual and joint effect of process control and process-based rewards on new product performance and job satisfaction. BRQ Business Research Quarterly 19(1), pp: 26-39.
Carbonell, P., and Rodriguez-Escudero A.I. (2015) . The negative effect of team prior experience and technological turbulence on new service development projects with customer involvement, European Journal of Marketing, 49; 3/4, 278-301.
Carbonell, P., and Rodriguez-Escudero A.I. (2014) , “Antecedents and consequences of using information from customer involved in new service development”, Journal of Business and Industrial Marketing, Vol. 29 No. 2, pp.112 - 122
Carbonell, P., and Rodriguez-Escudero A.I. (2013) , “Management control, role expectations and job satisfaction of new product development teams: The moderating effect of participative decision-making”. Industrial Marketing Management, February, 42(2), 248-259.
Carbonell, P.; Rodriguez-Escudero A.I., Pujari A (2012), “Performance effects of involving lead users and close customers in new service development.” Journal of Services Marketing, 26(7), pp. 497-509.
Rodriguez-Pinto, J., Carbonell, P. Rodriguez-Escudero, A. (2011). “Speed or Quality? How order of market entry influences the relationship between market orientation and new product performance.” International Journal of Research in Marketing, 28(2), June, pp. 145-154.
Carbonell, P.; Rodriguez A. (2010) The effect of market orientation on innovation speed and new product performance, Journal of Business and Industrial Marketing, 25(7): 501 - 513.
Rodriguez-Escudero, A., Carbonell, P., Munuera J.L. (2010) , The effect of role conflict, role ambiguity and pressure for performance on NPD team’s job satisfaction and performance outcomes. Journal of Product Innovation Management, 27(6): 856-868.
Carbonell, P.; Rodriguez A, Pujari A. (2009) . Customer involvement in new service development: An examination of antecedents and outcomes, Journal of Product Innovation Management, 26(5), September: 536-550.
Carbonell, P.; Rodriguez A. (2009) . Relationships among team’s organizational context, innovation speed and technological uncertainty: An empirical analysis, Journal of Engineering and Technology Management, 26 (March/June): 28-45.
Munuera JL., Rodriguez A., Carbonell, P. (2008) , Analysis of the effect of corporate culture and commitment on the performance of international new product development programs. ICE Revista de Economía, 842 (May-June): 157-175.
Carbonell P., Rodriguez A. (2006) . Accelerating new product development: The role of uncertainty, Universia Business Review, 11 (July-Sep): 92-103.
Carbonell P., Rodriguez A. (2006) Designing teams for speedy product development: The moderating effect of technological complexity. Journal of Business Research, 59 (2): 225-232.
Carbonell P., Rodriguez A. (2006) . The impact of market characteristics and innovation speed on perceptions of positional advantage and new product performance. International Journal of Research in Marketing, 1(March):1-12.
Carbonell P., Munuera J., Rodriguez A. (2004) , Criteria employed for no/no-go decisions when developing successful highly innovative products, Industrial Marketing Management, 33 (4), May, 307-316.
Carbonell P., Rodriguez A., Munuera J., (2004). Technology newness and impact of go/no-go criteria on new product success. Marketing Letters, 15 (2-3), July-October: 81-97.
Carbonell, P., Munuera J., Rodriguez A. (2001) , New product development processes: A taxonomy of the stage-gate system models. Revista Española de Investigación de Marketing ESIC, 5(1-2): 71-90.
Prof. Carbonell’s research focuses on new product/service development, new product launch, and the management of product development teams. Her current research interests include boundary-spanning activities of new product teams, frugal innovation and adoption of innovations in bottom-of-the-pyramid (BOP) markets.
Dr. Pilar Carbonell received her PhD in Marketing, M.A. in International Business, and Honors Business Administration degrees from the University of Murcia, Spain. Prof. Carbonell’s research focuses on new product/service development, new product launch and the management of product development teams. Her current research interests include boundary-spanning activities of new product teams, frugal innovation and adoption of innovations in bottom-of-the-pyramid (BOP) markets. Professor Carbonell's research has been presented at international conferences and published in international leading journals such as Industrial Marketing Management, Marketing Letters, Journal of Business Research, International Journal of Research in Marketing and Journal of Product Innovation Management. Pilar is a member of the PDMA (Product Development Management Association).
Degrees
PhD, University of Murcia, SpainMA, University of Murcia, Spain
Research Interests
All Publications
Carbonell, P.; Rodriguez-Escudero, A. I. (2023). Boosting the confidence of new product development teams: The role of team boundary spanning, team size and functional diversity. Creativity and Innovation Management, 32(1), 100-116; http://doi.org/10.1111/caim.12532
Carbonell, P., & Rodriguez Escudero, A. I. (2023). Understanding the effect of boundary spanning activities on team identification in new product development teams. BRQ Business Research Quarterly. https://doi.org/10.1177/23409444231166717. First published online April 28, 2023
Carbonell, P., & Rodriguez-Escudero, A. I. (2020). The effect of transactive memory systems on job stress of new product development teams: Moderating effects of project complexity and technological turbulence. IEEE Transactions on Engineering Management, 69(4), 1432-1446.
Carbonell, P., and Rodriguez-Escudero A.I. (2019). The dark side of team social cohesion in NPD team boundary spanning. Journal of Product Innovation Management. 36(2), 149-171.
Carbonell, P., and Rodriguez-Escudero A.I. (2016) The effects of decentralization in strategy-making and national culture on NPD portfolio planning, Journal of Product Innovation Management, Volume 33, Issue S1, December, pp. 101–116
Carbonell, P., and Rodriguez-Escudero A.I. (2016) The individual and joint effect of process control and process-based rewards on new product performance and job satisfaction. BRQ Business Research Quarterly 19(1), pp: 26-39.
Carbonell, P., and Rodriguez-Escudero A.I. (2015) . The negative effect of team prior experience and technological turbulence on new service development projects with customer involvement, European Journal of Marketing, 49; 3/4, 278-301.
Carbonell, P., and Rodriguez-Escudero A.I. (2014) , “Antecedents and consequences of using information from customer involved in new service development”, Journal of Business and Industrial Marketing, Vol. 29 No. 2, pp.112 - 122
Carbonell, P., and Rodriguez-Escudero A.I. (2013) , “Management control, role expectations and job satisfaction of new product development teams: The moderating effect of participative decision-making”. Industrial Marketing Management, February, 42(2), 248-259.
Carbonell, P.; Rodriguez-Escudero A.I., Pujari A (2012), “Performance effects of involving lead users and close customers in new service development.” Journal of Services Marketing, 26(7), pp. 497-509.
Rodriguez-Pinto, J., Carbonell, P. Rodriguez-Escudero, A. (2011). “Speed or Quality? How order of market entry influences the relationship between market orientation and new product performance.” International Journal of Research in Marketing, 28(2), June, pp. 145-154.
Carbonell, P.; Rodriguez A. (2010) The effect of market orientation on innovation speed and new product performance, Journal of Business and Industrial Marketing, 25(7): 501 - 513.
Rodriguez-Escudero, A., Carbonell, P., Munuera J.L. (2010) , The effect of role conflict, role ambiguity and pressure for performance on NPD team’s job satisfaction and performance outcomes. Journal of Product Innovation Management, 27(6): 856-868.
Carbonell, P.; Rodriguez A, Pujari A. (2009) . Customer involvement in new service development: An examination of antecedents and outcomes, Journal of Product Innovation Management, 26(5), September: 536-550.
Carbonell, P.; Rodriguez A. (2009) . Relationships among team’s organizational context, innovation speed and technological uncertainty: An empirical analysis, Journal of Engineering and Technology Management, 26 (March/June): 28-45.
Munuera JL., Rodriguez A., Carbonell, P. (2008) , Analysis of the effect of corporate culture and commitment on the performance of international new product development programs. ICE Revista de Economía, 842 (May-June): 157-175.
Carbonell P., Rodriguez A. (2006) . Accelerating new product development: The role of uncertainty, Universia Business Review, 11 (July-Sep): 92-103.
Carbonell P., Rodriguez A. (2006) Designing teams for speedy product development: The moderating effect of technological complexity. Journal of Business Research, 59 (2): 225-232.
Carbonell P., Rodriguez A. (2006) . The impact of market characteristics and innovation speed on perceptions of positional advantage and new product performance. International Journal of Research in Marketing, 1(March):1-12.
Carbonell P., Munuera J., Rodriguez A. (2004) , Criteria employed for no/no-go decisions when developing successful highly innovative products, Industrial Marketing Management, 33 (4), May, 307-316.
Carbonell P., Rodriguez A., Munuera J., (2004). Technology newness and impact of go/no-go criteria on new product success. Marketing Letters, 15 (2-3), July-October: 81-97.
Carbonell, P., Munuera J., Rodriguez A. (2001) , New product development processes: A taxonomy of the stage-gate system models. Revista Española de Investigación de Marketing ESIC, 5(1-2): 71-90.
