pilarc


Pilar Carbonell-Foulquie

Photo of Pilar Carbonell-Foulquie

School of Administrative Studies

Associate Professor

Office: Atkinson College, 238
Phone: 416-736-2100 Ext: 66303
Email: pilarc@yorku.ca


Prof. Carbonell’s research focuses on new product/service development and the management of product development teams. Her current research interests include boundary-spanning activities of new product teams.

More...

Dr. Pilar Carbonell received her PhD in Marketing, M.A. in International Business, and Honors Business Administration degrees from the University of Murcia, Spain. Prof. Carbonell’s research focuses on new product/service development and the management of product development teams. Her current research interests include boundary-spanning activities of NPD teams and portfolio management. Professor Carbonell's research has been presented at international conferences and published in international leading journals such as Industrial Marketing Management, Marketing Letters, Journal of Business Research, International Journal of Research in Marketing and Journal of Product Innovation Management. Pilar is a member of the PDMA (Product Development Management Association).

Degrees

PhD, University of Murcia, Spain
MA, University of Murcia, Spain

Research Interests

, New product development, customer involvement, market orientation, control of new product teams, innovation speed and team boundary spanning., Marketing
Journal Articles

Publication
Year

Carbonell, P., and Rodriguez-Escudero A.I. (2016) The effects of decentralization in strategy-making and national culture on NPD portfolio planning, Journal of Product Innovation Management, Volume 33, Issue S1, December, pp. 101–116

2016

Carbonell, P., and Rodriguez-Escudero A.I. (2016) The individual and joint effect of process control and process-based rewards on new product performance and job satisfaction. BRQ Business Research Quarterly 19(1), pp: 26-39.

2016

Carbonell, P., and Rodriguez-Escudero A.I. (2015) . The negative effect of team prior experience and technological turbulence on new service development projects with customer involvement, European Journal of Marketing, 49; 3/4, 278-301.

2015

Carbonell, P., and Rodriguez-Escudero A.I. (2014) , “Antecedents and consequences of using information from customer involved in new service development”, Journal of Business and Industrial Marketing, Vol. 29 No. 2, pp.112 - 122

2014

Carbonell, P., and Rodriguez-Escudero A.I. (2013) , “Management control, role expectations and job satisfaction of new product development teams: The moderating effect of participative decision-making”. Industrial Marketing Management, February, 42(2), 248-259.

2013

Carbonell, P.; Rodriguez-Escudero A.I., Pujari A (2012), “Performance effects of involving lead users and close customers in new service development.” Journal of Services Marketing, 26(7), pp. 497-509.

2012

Rodriguez-Pinto, J., Carbonell, P. Rodriguez-Escudero, A. (2011) . “Speed or Quality? How order of market entry influences the relationship between market orientation and new product performance.” International Journal of Research in Marketing, forthcoming

2011

Carbonell, P.; Rodriguez A. (2010) The effect of market orientation on innovation speed and new product performance, Journal of Business and Industrial Marketing, 25(7): 501 - 513.

2010

Rodriguez-Escudero, A., Carbonell, P., Munuera J.L. (2010) , The effect of role conflict, role ambiguity and pressure for performance on NPD team’s job satisfaction and performance outcomes. Journal of Product Innovation Management, 27(6): 856-868.

2010

Carbonell, P.; Rodriguez A, Pujari A. (2009) . Customer involvement in new service development: An examination of antecedents and outcomes, Journal of Product Innovation Management, 26(5), September: 536-550.

2009

Carbonell, P.; Rodriguez A. (2009) . Relationships among team’s organizational context, innovation speed and technological uncertainty: An empirical analysis, Journal of Engineering and Technology Management, 26 (March/June): 28-45.

2009

Munuera JL., Rodriguez A., Carbonell, P. (2008) , Analysis of the effect of corporate culture and commitment on the performance of international new product development programs. ICE Revista de Economía, 842 (May-June): 157-175.

2008

Carbonell P., Rodriguez A. (2006) . Accelerating new product development: The role of uncertainty, Universia Business Review, 11 (July-Sep): 92-103.

2006

Carbonell P., Rodriguez A. (2006) Designing teams for speedy product development: The moderating effect of technological complexity. Journal of Business Research, 59 (2): 225-232.

2006

Carbonell P., Rodriguez A. (2006) . The impact of market characteristics and innovation speed on perceptions of positional advantage and new product performance. International Journal of Research in Marketing, 1(March):1-12.

2006

Carbonell P., Munuera J., Rodriguez A. (2004) , Criteria employed for no/no-go decisions when developing successful highly innovative products, Industrial Marketing Management, 33 (4), May, 307-316.

2004

Carbonell P., Rodriguez A., Munuera J., (2004). Technology newness and impact of go/no-go criteria on new product success. Marketing Letters, 15 (2-3), July-October: 81-97.

2004

Carbonell, P., Munuera J., Rodriguez A. (2001) , New product development processes: A taxonomy of the stage-gate system models. Revista Española de Investigación de Marketing ESIC, 5(1-2): 71-90.

2001



Upcoming Courses

Term Course Number Section Title Type
Fall 2019 AP/ADMS3220 3.0 A Applied Marketing Management LECT
Fall 2019 AP/ADMS4235 3.0 A New Product Management LECT
Winter 2020 AP/ADMS3220 3.0 M Applied Marketing Management LECT
Winter 2020 AP/ADMS4235 3.0 M New Product Management LECT


Prof. Carbonell’s research focuses on new product/service development and the management of product development teams. Her current research interests include boundary-spanning activities of new product teams.

Dr. Pilar Carbonell received her PhD in Marketing, M.A. in International Business, and Honors Business Administration degrees from the University of Murcia, Spain. Prof. Carbonell’s research focuses on new product/service development and the management of product development teams. Her current research interests include boundary-spanning activities of NPD teams and portfolio management. Professor Carbonell's research has been presented at international conferences and published in international leading journals such as Industrial Marketing Management, Marketing Letters, Journal of Business Research, International Journal of Research in Marketing and Journal of Product Innovation Management. Pilar is a member of the PDMA (Product Development Management Association).

Degrees

PhD, University of Murcia, Spain
MA, University of Murcia, Spain

Research Interests

, New product development, customer involvement, market orientation, control of new product teams, innovation speed and team boundary spanning., Marketing

All Publications


Journal Articles

Publication
Year

Carbonell, P., and Rodriguez-Escudero A.I. (2016) The effects of decentralization in strategy-making and national culture on NPD portfolio planning, Journal of Product Innovation Management, Volume 33, Issue S1, December, pp. 101–116

2016

Carbonell, P., and Rodriguez-Escudero A.I. (2016) The individual and joint effect of process control and process-based rewards on new product performance and job satisfaction. BRQ Business Research Quarterly 19(1), pp: 26-39.

2016

Carbonell, P., and Rodriguez-Escudero A.I. (2015) . The negative effect of team prior experience and technological turbulence on new service development projects with customer involvement, European Journal of Marketing, 49; 3/4, 278-301.

2015

Carbonell, P., and Rodriguez-Escudero A.I. (2014) , “Antecedents and consequences of using information from customer involved in new service development”, Journal of Business and Industrial Marketing, Vol. 29 No. 2, pp.112 - 122

2014

Carbonell, P., and Rodriguez-Escudero A.I. (2013) , “Management control, role expectations and job satisfaction of new product development teams: The moderating effect of participative decision-making”. Industrial Marketing Management, February, 42(2), 248-259.

2013

Carbonell, P.; Rodriguez-Escudero A.I., Pujari A (2012), “Performance effects of involving lead users and close customers in new service development.” Journal of Services Marketing, 26(7), pp. 497-509.

2012

Rodriguez-Pinto, J., Carbonell, P. Rodriguez-Escudero, A. (2011) . “Speed or Quality? How order of market entry influences the relationship between market orientation and new product performance.” International Journal of Research in Marketing, forthcoming

2011

Carbonell, P.; Rodriguez A. (2010) The effect of market orientation on innovation speed and new product performance, Journal of Business and Industrial Marketing, 25(7): 501 - 513.

2010

Rodriguez-Escudero, A., Carbonell, P., Munuera J.L. (2010) , The effect of role conflict, role ambiguity and pressure for performance on NPD team’s job satisfaction and performance outcomes. Journal of Product Innovation Management, 27(6): 856-868.

2010

Carbonell, P.; Rodriguez A, Pujari A. (2009) . Customer involvement in new service development: An examination of antecedents and outcomes, Journal of Product Innovation Management, 26(5), September: 536-550.

2009

Carbonell, P.; Rodriguez A. (2009) . Relationships among team’s organizational context, innovation speed and technological uncertainty: An empirical analysis, Journal of Engineering and Technology Management, 26 (March/June): 28-45.

2009

Munuera JL., Rodriguez A., Carbonell, P. (2008) , Analysis of the effect of corporate culture and commitment on the performance of international new product development programs. ICE Revista de Economía, 842 (May-June): 157-175.

2008

Carbonell P., Rodriguez A. (2006) . Accelerating new product development: The role of uncertainty, Universia Business Review, 11 (July-Sep): 92-103.

2006

Carbonell P., Rodriguez A. (2006) Designing teams for speedy product development: The moderating effect of technological complexity. Journal of Business Research, 59 (2): 225-232.

2006

Carbonell P., Rodriguez A. (2006) . The impact of market characteristics and innovation speed on perceptions of positional advantage and new product performance. International Journal of Research in Marketing, 1(March):1-12.

2006

Carbonell P., Munuera J., Rodriguez A. (2004) , Criteria employed for no/no-go decisions when developing successful highly innovative products, Industrial Marketing Management, 33 (4), May, 307-316.

2004

Carbonell P., Rodriguez A., Munuera J., (2004). Technology newness and impact of go/no-go criteria on new product success. Marketing Letters, 15 (2-3), July-October: 81-97.

2004

Carbonell, P., Munuera J., Rodriguez A. (2001) , New product development processes: A taxonomy of the stage-gate system models. Revista Española de Investigación de Marketing ESIC, 5(1-2): 71-90.

2001



Upcoming Courses

Term Course Number Section Title Type
Fall 2019 AP/ADMS3220 3.0 A Applied Marketing Management LECT
Fall 2019 AP/ADMS4235 3.0 A New Product Management LECT
Winter 2020 AP/ADMS3220 3.0 M Applied Marketing Management LECT
Winter 2020 AP/ADMS4235 3.0 M New Product Management LECT