Alexander Rusetski
School of Administrative Studies
Associate Professor
Office: Atkinson College, 237
Phone: 416-736-2100 Ext: 30591
Email: arusetsk@yorku.ca
Dr. Rusetski ‘s research interests focus on managerial decision making and environmental and personal factors causing biases in marketing decisions. His studies were published in reputable academic journals and presented at international conferences.
Dr. Alexander Rusetski received his Ph.D. in marketing from Indiana University. Dr. Rusetski ‘s current research interests focus on managerial decision making and on environmental and personal factors causing biases in marketing decisions. His studies were published in reputable academic journals, including Journal of International Business Studies, and presented at international conferences. Dr. Rusetski’s teaching is focused on providing students with relevant knowledge and in this he relies on his research and experience working in marketing positions in several Russian and US companies.
Degrees
PhD, Indiana UniversityMBA, Indiana University
BSc, Byelorussian Polytechnic Institute
Research Interests
Strebinger, A. and Rusetski, A. (2016) . “Prioritizing Geo-References: A Content Analysis of the Websites of Leading Global Luxury Fashion Brands”, Journal of Global Marketing, 29(5): 289-297. doi: 10.1080/08911762.2016.1185562
Rusetski, A. (2014) . “Pricing by Intuition: Managerial Choices with Limited Information.” Journal of Business Research, 67(8): 1733-1743, 2014.
Rusetski, A., Andrews, J., & Smith, D. (2014) . “Unjustified Prices: Environmental Drivers of Propensity to Overprice”, Journal of the Academy of Marketing Science, 42(4): 452-468.
Rusetski, A. (2012) . “Brand Equity: Could there be Too Much of a Good Thing?” International Business and Economic Research Journal, 11(3): 357-368
Rusetski, A. (2012) . “The Whole New World: Nintendo’s Targeting Choice”, Journal of Business Case Studies, 8(2): 197-212
Rusetski, A. and Lim, L. (2011) “Not Complacent but Scared: Another Look at the Causes of Strategic Inertia among Successful Firms from a Regulatory Focus Perspective”, Journal of Strategic Marketing, 19(6): 501-516
Rusetski, A. (2011) . “Getting Proactive: Cultural and Procedural Drivers of Managerial Motivation to Act”, Journal of Business & Economic Research, 9(1): 111-120
Lim, L., Acito, F., & Rusetski, A. (2006) . “Development of Archetypes of International Marketing Strategy,” Journal of International Business Studies, 37(4): 499-524
Strebinger, A., Rusetski, A., & Foscht. T. (2012) . “Use of Country of Brand Origin, Brand Westernness and Brand Globalness in Positioning of Global Luxury Brands”, Australian and New Zeeland Marketing Academy Conference, Adelaide
Rusetski A. (2012) . “Managerial Complacency: Concept Development and Research Program”, European Academic Conference, Rome
Rusetski, A., “Getting Proactive: Cultural and Procedural Drivers of Managerial Motivation to Act”, European Applied Business Research Conference, Dublin
Rusetski, A., Smith, D., & Andrews, J. (2009) . “Managing by Intuition: Heuristics in Pricing Decisions”, 38th European Marketing Academy Conference, Nantes
Rusetski, A. & Lim, L. (2008. “Not Complacent but Scared: An Alternative Explanation for Strategic Inertia among Successful Firms,” INFORMS Marketing Science Conference, Vancouver
Mishra, S., Rusetski, A., & Burke, R. (2003) . “Effects of the retail store environment on consumer price sensitivity and store patronage intentions,” Fordham University Behavioral Pricing Conference, New York, NY
Current Courses
| Term | Course Number | Section | Title | Type |
|---|---|---|---|---|
| Fall 2024 | GS/MSMG6010 3.0 | A | Quantitative Research Methods | LECT |
| Fall 2024 | GS/MSMG6010 3.0 | B | Quantitative Research Methods | LECT |
Upcoming Courses
| Term | Course Number | Section | Title | Type |
|---|---|---|---|---|
| Winter 2025 | AP/ADMS2200 3.0 | M | Introductory Marketing | LECT |
| Winter 2025 | AP/ADMS4250 3.0 | M | Marketing Strategy | LECT |
Dr. Rusetski ‘s research interests focus on managerial decision making and environmental and personal factors causing biases in marketing decisions. His studies were published in reputable academic journals and presented at international conferences.
Dr. Alexander Rusetski received his Ph.D. in marketing from Indiana University. Dr. Rusetski ‘s current research interests focus on managerial decision making and on environmental and personal factors causing biases in marketing decisions. His studies were published in reputable academic journals, including Journal of International Business Studies, and presented at international conferences. Dr. Rusetski’s teaching is focused on providing students with relevant knowledge and in this he relies on his research and experience working in marketing positions in several Russian and US companies.
Degrees
PhD, Indiana UniversityMBA, Indiana University
BSc, Byelorussian Polytechnic Institute
Research Interests
All Publications
Strebinger, A. and Rusetski, A. (2016) . “Prioritizing Geo-References: A Content Analysis of the Websites of Leading Global Luxury Fashion Brands”, Journal of Global Marketing, 29(5): 289-297. doi: 10.1080/08911762.2016.1185562
Rusetski, A. (2014) . “Pricing by Intuition: Managerial Choices with Limited Information.” Journal of Business Research, 67(8): 1733-1743, 2014.
Rusetski, A., Andrews, J., & Smith, D. (2014) . “Unjustified Prices: Environmental Drivers of Propensity to Overprice”, Journal of the Academy of Marketing Science, 42(4): 452-468.
Rusetski, A. (2012) . “Brand Equity: Could there be Too Much of a Good Thing?” International Business and Economic Research Journal, 11(3): 357-368
Rusetski, A. (2012) . “The Whole New World: Nintendo’s Targeting Choice”, Journal of Business Case Studies, 8(2): 197-212
Rusetski, A. and Lim, L. (2011) “Not Complacent but Scared: Another Look at the Causes of Strategic Inertia among Successful Firms from a Regulatory Focus Perspective”, Journal of Strategic Marketing, 19(6): 501-516
Rusetski, A. (2011) . “Getting Proactive: Cultural and Procedural Drivers of Managerial Motivation to Act”, Journal of Business & Economic Research, 9(1): 111-120
Lim, L., Acito, F., & Rusetski, A. (2006) . “Development of Archetypes of International Marketing Strategy,” Journal of International Business Studies, 37(4): 499-524
Strebinger, A., Rusetski, A., & Foscht. T. (2012) . “Use of Country of Brand Origin, Brand Westernness and Brand Globalness in Positioning of Global Luxury Brands”, Australian and New Zeeland Marketing Academy Conference, Adelaide
Rusetski A. (2012) . “Managerial Complacency: Concept Development and Research Program”, European Academic Conference, Rome
Rusetski, A., “Getting Proactive: Cultural and Procedural Drivers of Managerial Motivation to Act”, European Applied Business Research Conference, Dublin
Rusetski, A., Smith, D., & Andrews, J. (2009) . “Managing by Intuition: Heuristics in Pricing Decisions”, 38th European Marketing Academy Conference, Nantes
Rusetski, A. & Lim, L. (2008. “Not Complacent but Scared: An Alternative Explanation for Strategic Inertia among Successful Firms,” INFORMS Marketing Science Conference, Vancouver
Mishra, S., Rusetski, A., & Burke, R. (2003) . “Effects of the retail store environment on consumer price sensitivity and store patronage intentions,” Fordham University Behavioral Pricing Conference, New York, NY
Current Courses
| Term | Course Number | Section | Title | Type |
|---|---|---|---|---|
| Fall 2024 | GS/MSMG6010 3.0 | A | Quantitative Research Methods | LECT |
| Fall 2024 | GS/MSMG6010 3.0 | B | Quantitative Research Methods | LECT |
Upcoming Courses
| Term | Course Number | Section | Title | Type |
|---|---|---|---|---|
| Winter 2025 | AP/ADMS2200 3.0 | M | Introductory Marketing | LECT |
| Winter 2025 | AP/ADMS4250 3.0 | M | Marketing Strategy | LECT |
