Dr. Rusetski ‘s research interests focus on managerial decision making and environmental and personal factors causing biases in marketing decisions. His studies were published in reputable academic journals and presented at international conferences.
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Dr. Alexander Rusetski received his Ph.D. in marketing from Indiana University. Dr. Rusetski ‘s current research interests focus on managerial decision making and on environmental and personal factors causing biases in marketing decisions. His studies were published in reputable academic journals, including Journal of International Business Studies, and presented at international conferences. Dr. Rusetski’s teaching is focused on providing students with relevant knowledge and in this he relies on his research and experience working in marketing positions in several Russian and US companies.
Degrees
PhD, Indiana University
MBA, Indiana University
BSc, Byelorussian Polytechnic Institute
Research Interests
Marketing strategy, pricing, managerial decision-making,
Marketing
Dr. Rusetski ‘s research interests focus on managerial decision making and environmental and personal factors causing biases in marketing decisions. His studies were published in reputable academic journals and presented at international conferences.
Dr. Alexander Rusetski received his Ph.D. in marketing from Indiana University. Dr. Rusetski ‘s current research interests focus on managerial decision making and on environmental and personal factors causing biases in marketing decisions. His studies were published in reputable academic journals, including Journal of International Business Studies, and presented at international conferences. Dr. Rusetski’s teaching is focused on providing students with relevant knowledge and in this he relies on his research and experience working in marketing positions in several Russian and US companies.
Degrees
PhD, Indiana University
MBA, Indiana University
BSc, Byelorussian Polytechnic Institute
Research Interests
Marketing strategy, pricing, managerial decision-making,
Marketing
All Publications
Journal Articles
Strebinger, A. and Rusetski, A. (2016) . “Prioritizing Geo-References: A Content Analysis of the Websites of Leading Global Luxury Fashion Brands”, Journal of Global Marketing, 29(5): 289-297. doi: 10.1080/08911762.2016.1185562
2016
Rusetski, A. (2014) . “Pricing by Intuition: Managerial Choices with Limited Information.” Journal of Business Research, 67(8): 1733-1743, 2014.
2014
Rusetski, A., Andrews, J., & Smith, D. (2014) . “Unjustified Prices: Environmental Drivers of Propensity to Overprice”, Journal of the Academy of Marketing Science, 42(4): 452-468.
2014
Rusetski, A. (2012) . “Brand Equity: Could there be Too Much of a Good Thing?” International Business and Economic Research Journal, 11(3): 357-368
2012
Rusetski, A. (2012) . “The Whole New World: Nintendo’s Targeting Choice”, Journal of Business Case Studies, 8(2): 197-212
2012
Rusetski, A. and Lim, L. (2011) “Not Complacent but Scared: Another Look at the Causes of Strategic Inertia among Successful Firms from a Regulatory Focus Perspective”, Journal of Strategic Marketing, 19(6): 501-516
2011
Rusetski, A. (2011) . “Getting Proactive: Cultural and Procedural Drivers of Managerial Motivation to Act”, Journal of Business & Economic Research, 9(1): 111-120
2011
Lim, L., Acito, F., & Rusetski, A. (2006) . “Development of Archetypes of International Marketing Strategy,” Journal of International Business Studies, 37(4): 499-524
2006
Conference Papers
Strebinger, A., Rusetski, A., & Foscht. T. (2012) . “Use of Country of Brand Origin, Brand Westernness and Brand Globalness in Positioning of Global Luxury Brands”, Australian and New Zeeland Marketing Academy Conference, Adelaide
2012
Rusetski A. (2012) . “Managerial Complacency: Concept Development and Research Program”, European Academic Conference, Rome
2012
Rusetski, A., “Getting Proactive: Cultural and Procedural Drivers of Managerial Motivation to Act”, European Applied Business Research Conference, Dublin
2010
Rusetski, A., Smith, D., & Andrews, J. (2009) . “Managing by Intuition: Heuristics in Pricing Decisions”, 38th European Marketing Academy Conference, Nantes
2009
Rusetski, A. & Lim, L. (2008. “Not Complacent but Scared: An Alternative Explanation for Strategic Inertia among Successful Firms,” INFORMS Marketing Science Conference, Vancouver
2008
Mishra, S., Rusetski, A., & Burke, R. (2003) . “Effects of the retail store environment on consumer price sensitivity and store patronage intentions,” Fordham University Behavioral Pricing Conference, New York, NY
2003
