Estee Fresco is a scholar of sport media, promotional culture, Canadian identity, citizenship and Indigenous-Settler relations.

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Estee Fresco is a scholar of sport media, promotional culture, Canadian identity, citizenship and Indigenous-Settler relations.

Estee Fresco is a scholar of sport media, promotional culture, Canadian identity, citizenship and Indigenous-Settler relations. She is the author of the book Red Mitten Nationalism: Sport, Commercialism and Settler Colonialism in Canada. It explores how the Canadian-hosted Olympic and Commonwealth Games became a platform for the fusion of nationalism and consumption. Fresco argues for an expanded view of commodities, rejecting the notion that they are simply meaningless throwaway goods. Specifically, Olympic-related objects like clothing, toys and coins are richly symbolic objects that help circulate politically charged ideas about Canadian identity, history and citizenship.

Fresco is also developing a second research project on ageing, communication technology, citizenship and the body. She investigates how older adults use technology to navigate the expectation that they take personal responsibility for their health and well-being. For instance, she asks: how do devices like fitness-trackers and location monitors influence how older adults’ bodies are surveilled? How do these surveillance practices influence knowledge of so-called normal and abnormal ageing bodies, and how to older adults challenge such constructions?

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Research Interests

Current Courses