Farshid Shams
Associate Professor
Email: farshid.shams@yorku.ca
Dr. Farshid Shams is an Associate Professor of Strategy and Organization Studies at York University. He received his PhD in management from the University of Bath, United Kingdom. He also holds an MBA from the University of West London (UK) and a Bachelor of Science in Industrial Engineering. He formerly held a full-time academic position in the Faculty of Business Administration at Lakehead University (Canada). Farshid's current research centres on contemporary professional work, processes of organising and matters of identity in and around organizations. He investigates these topics primarily in professional knowledge-intensive service settings such as universities and social work organizations and strives to understand how professionals’ everyday practices lend support to the long-term stability of their organizations or lead to the initiation of a process of change from inside. Drawing on a wide range of theoretical concepts such as practice-driven institutionalism, identity work and sensemaking in his studies, Farshid’s work corresponds to two broad streams of social-symbolic work in pluralistic settings and strategic management.
Farshid also loves teaching and has previously taught several courses such as career management, entrepreneurial venture management, strategy and international business.
Degrees
PhD, University of Bath, UKMBA, University of West London, UK
Research Interests
- Best paper Emerald Literati Award - 2019
Pousa, C., Lepage, Z., & Shams, F. (2019). ‘Entomophagy: Understanding Consumers’ Value Perceptions and Intentions to Consume Edible Insects’. in Academy of Marketing Science World Marketing Congress. Springer, Cham, pp. 541-553
Shams, F. (2014). ‘Using crisp and fuzzy set-theoretic analyses for middle-range theorising: A configurational comparative approach to case-based research’, in Huisman, J. and Tight, M. (ed.), Theory and method in higher education research II (International perspectives on higher education research, volume 10), Emerald Group Publishing Limited, pp.161-182
Huisman J., Adelman, C., Hsieh, C., Shams, F. & Wilkins, S. (2012), ‘Europe's Bologna process and global its impact on global higher education. in Deardorff, D., de Wit, H., Heyl, J., Adams, T., (ed.), The SAGE Handbook of International Education, pp. 81-100
Shams, F. (2021). ‘A micro-process model of institutional complexity in public hybrid organisations: Construal of identity threats and mitigation strategies’. Public Administration: 99(3): 598-615
Shams, F., (2019). ‘Managing academic identity tensions in a Canadian public university: the role of identity work in coping with managerialism’. Journal of Higher Education Policy and Management: 41(6): 619-632
Wilkins, S., Butt, M., Shams, F., Perez, A. (2019). ‘Product standardisation in the food service industry: post-purchase attitudes and repurchase intentions of non-Muslims after consuming halal food ’. Journal of Strategic Marketing: 27(3): 210-226
Wilkins, S., Butt, M., Shams, F., Perez, A. (2019). ‘The acceptance of halal food in non-Muslim countries: Effects of religious identity, national identification, consumer ethnocentrism and consumer cosmopolitanism’. Journal of Islamic Marketing: 10(4):1308-1331
Shams, F., Huisman, J., (2016). ‘The role of institutional dual embeddedness in the strategic local adaptation of international branch campuses: Evidence from Malaysia and Singapore’. Studies in Higher Education: 41(6): 955-970
Wilkins, S., Shams, F., Huisman, J. (2013). ‘The decision-making and changing behavioural dynamics of potential higher education students: the impacts of increasing tuition fees in England. Educational Studies: 39(2): 125-141
Shams, F., Huisman, J. (2012). ‘Managing offshore branch campuses: an analytical framework for institutional strategies’. Journal of Studies in International Education: 16(2): 106-127
Zhao, W., Shams, F., ‘The past for the future? Rhetorical history and communicated identity of American business schools'. EGOS, Hamburg, 2020
Wilkins, S., Shams, F., ‘Killing two birds with one stone: Targeting a market segment in a mass market’, The Academy of Marketing Conference, Stirling, United Kingdom, 2018
Zhao, W., Shams, F., ‘Language, Visuals, Materiality, and Beyond: Multimodal Research in Organization and Management Studies’, EGOS, Naples, 2016
Shams, F., ‘Strategic management of transnational knowledge-intensive service firms: a holistic model for universities’ FDI’, presented at the 36th annual conference of European International Business Academy (EIBA), Porto, Portugal, December 2010
Shams, F., ‘Strategic management of transnational higher education institutions: localisation of branch campus practices’, The annual conference, Observatory on Borderless Higher Education (OBHE), Kuala Lumpur, Global forum 2009
Shams, F., ‘Strategies for market positioning in the competitive higher education market: pitfalls for a professional service firm’, The annual seminar of the internationalisation of higher education institutions, ICHEM, University of Bath, 2009
Shams, F., Sanderson, K. (2022). ‘Complying Resistant and Resistant Complying Frontline Professionals: An Identity Work Perspective’. Academy of Management Proceedings
Shams, F. (2018). ‘The determinants of enacting institutional logics on the ground: A set-theoretic approach’. Academy of Management Proceedings
Current Courses
| Term | Course Number | Section | Title | Type |
|---|---|---|---|---|
| Fall 2023 | GS/MSMG6020 3.0 | B | Qualitative Research Methods | LECT |
| Fall 2023 | GS/MSMG6020 3.0 | A | Qualitative Research Methods | LECT |
| Fall 2023 | AP/ADMS4010 3.0 | A | Organization and Administrative Theory | LECT |
Upcoming Courses
| Term | Course Number | Section | Title | Type |
|---|---|---|---|---|
| Winter 2024 | AP/ADMS4010 3.0 | M | Organization and Administrative Theory | LECT |
Dr. Farshid Shams is an Associate Professor of Strategy and Organization Studies at York University. He received his PhD in management from the University of Bath, United Kingdom. He also holds an MBA from the University of West London (UK) and a Bachelor of Science in Industrial Engineering. He formerly held a full-time academic position in the Faculty of Business Administration at Lakehead University (Canada). Farshid's current research centres on contemporary professional work, processes of organising and matters of identity in and around organizations. He investigates these topics primarily in professional knowledge-intensive service settings such as universities and social work organizations and strives to understand how professionals’ everyday practices lend support to the long-term stability of their organizations or lead to the initiation of a process of change from inside. Drawing on a wide range of theoretical concepts such as practice-driven institutionalism, identity work and sensemaking in his studies, Farshid’s work corresponds to two broad streams of social-symbolic work in pluralistic settings and strategic management.
Farshid also loves teaching and has previously taught several courses such as career management, entrepreneurial venture management, strategy and international business.
Degrees
PhD, University of Bath, UKMBA, University of West London, UK
Research Interests
Awards
- Best paper Emerald Literati Award - 2019
All Publications
Pousa, C., Lepage, Z., & Shams, F. (2019). ‘Entomophagy: Understanding Consumers’ Value Perceptions and Intentions to Consume Edible Insects’. in Academy of Marketing Science World Marketing Congress. Springer, Cham, pp. 541-553
Shams, F. (2014). ‘Using crisp and fuzzy set-theoretic analyses for middle-range theorising: A configurational comparative approach to case-based research’, in Huisman, J. and Tight, M. (ed.), Theory and method in higher education research II (International perspectives on higher education research, volume 10), Emerald Group Publishing Limited, pp.161-182
Huisman J., Adelman, C., Hsieh, C., Shams, F. & Wilkins, S. (2012), ‘Europe's Bologna process and global its impact on global higher education. in Deardorff, D., de Wit, H., Heyl, J., Adams, T., (ed.), The SAGE Handbook of International Education, pp. 81-100
Shams, F. (2021). ‘A micro-process model of institutional complexity in public hybrid organisations: Construal of identity threats and mitigation strategies’. Public Administration: 99(3): 598-615
Shams, F., (2019). ‘Managing academic identity tensions in a Canadian public university: the role of identity work in coping with managerialism’. Journal of Higher Education Policy and Management: 41(6): 619-632
Wilkins, S., Butt, M., Shams, F., Perez, A. (2019). ‘Product standardisation in the food service industry: post-purchase attitudes and repurchase intentions of non-Muslims after consuming halal food ’. Journal of Strategic Marketing: 27(3): 210-226
Wilkins, S., Butt, M., Shams, F., Perez, A. (2019). ‘The acceptance of halal food in non-Muslim countries: Effects of religious identity, national identification, consumer ethnocentrism and consumer cosmopolitanism’. Journal of Islamic Marketing: 10(4):1308-1331
Shams, F., Huisman, J., (2016). ‘The role of institutional dual embeddedness in the strategic local adaptation of international branch campuses: Evidence from Malaysia and Singapore’. Studies in Higher Education: 41(6): 955-970
Wilkins, S., Shams, F., Huisman, J. (2013). ‘The decision-making and changing behavioural dynamics of potential higher education students: the impacts of increasing tuition fees in England. Educational Studies: 39(2): 125-141
Shams, F., Huisman, J. (2012). ‘Managing offshore branch campuses: an analytical framework for institutional strategies’. Journal of Studies in International Education: 16(2): 106-127
Zhao, W., Shams, F., ‘The past for the future? Rhetorical history and communicated identity of American business schools'. EGOS, Hamburg, 2020
Wilkins, S., Shams, F., ‘Killing two birds with one stone: Targeting a market segment in a mass market’, The Academy of Marketing Conference, Stirling, United Kingdom, 2018
Zhao, W., Shams, F., ‘Language, Visuals, Materiality, and Beyond: Multimodal Research in Organization and Management Studies’, EGOS, Naples, 2016
Shams, F., ‘Strategic management of transnational knowledge-intensive service firms: a holistic model for universities’ FDI’, presented at the 36th annual conference of European International Business Academy (EIBA), Porto, Portugal, December 2010
Shams, F., ‘Strategic management of transnational higher education institutions: localisation of branch campus practices’, The annual conference, Observatory on Borderless Higher Education (OBHE), Kuala Lumpur, Global forum 2009
Shams, F., ‘Strategies for market positioning in the competitive higher education market: pitfalls for a professional service firm’, The annual seminar of the internationalisation of higher education institutions, ICHEM, University of Bath, 2009
Shams, F., Sanderson, K. (2022). ‘Complying Resistant and Resistant Complying Frontline Professionals: An Identity Work Perspective’. Academy of Management Proceedings
Shams, F. (2018). ‘The determinants of enacting institutional logics on the ground: A set-theoretic approach’. Academy of Management Proceedings
Current Courses
| Term | Course Number | Section | Title | Type |
|---|---|---|---|---|
| Fall 2023 | GS/MSMG6020 3.0 | B | Qualitative Research Methods | LECT |
| Fall 2023 | GS/MSMG6020 3.0 | A | Qualitative Research Methods | LECT |
| Fall 2023 | AP/ADMS4010 3.0 | A | Organization and Administrative Theory | LECT |
Upcoming Courses
| Term | Course Number | Section | Title | Type |
|---|---|---|---|---|
| Winter 2024 | AP/ADMS4010 3.0 | M | Organization and Administrative Theory | LECT |
