Lee Li
School of Administrative Studies
Professor
Office: Atkinson College, 280
Phone: 416-736-2100 Ext: 20434
Email: leeli@yorku.ca
Dr. Lee Li is a Professor of Marketing at York University where he teaches marketing-related courses. His academic background includes a MBA and a PhD in Marketing from the Lancaster University. Dr. Li has pursued research interests across a broad range of the challenges facing marketing managers, including International Trade and Marketing Strategies.
Since 1999 when he joined York University, he has published 50 papers in refereed journals, including Strategic Management Journal, Journal of International Business Studies, Entrepreneurship Theory and Practice, International Business Review, and Journal of International Marketing, etc.
Dr. Li has pursued research interests across a broad range of the challenges facing marketing managers, including Internationalization, High-tech firms and Partnership Strategies. In Internationalization area, he had completed several projects. These projects examined regional diversification, product diversification, country diversification and the relations between them. In High-tech firm area, his projects analyzed the environmental and strategic factors that influence firm profitability. His research on partnership strategies explores the nature of partnerships, especially international partnerships, such as joint ventures and licensing.
Degrees
PhD, Lancaster University, UKResearch Interests
Current Research Projects
ATK Fellowship
of China. UK: Ashgate Publishing Limited (ISBM 1 85972 373 X).
Current Courses
| Term | Course Number | Section | Title | Type |
|---|---|---|---|---|
| Winter 2025 | AP/ADMS2200 3.0 | O | Introductory Marketing | ONLN |
| Winter 2025 | GS/MSMG6470 3.0 | M | Special Topics in Marketing | LECT |
Upcoming Courses
| Term | Course Number | Section | Title | Type |
|---|---|---|---|---|
| Summer 2025 | AP/ADMS2200 3.0 | M | Introductory Marketing | ONCA |
Dr. Lee Li is a Professor of Marketing at York University where he teaches marketing-related courses. His academic background includes a MBA and a PhD in Marketing from the Lancaster University. Dr. Li has pursued research interests across a broad range of the challenges facing marketing managers, including International Trade and Marketing Strategies.
Since 1999 when he joined York University, he has published 50 papers in refereed journals, including Strategic Management Journal, Journal of International Business Studies, Entrepreneurship Theory and Practice, International Business Review, and Journal of International Marketing, etc.
Dr. Li has pursued research interests across a broad range of the challenges facing marketing managers, including Internationalization, High-tech firms and Partnership Strategies. In Internationalization area, he had completed several projects. These projects examined regional diversification, product diversification, country diversification and the relations between them. In High-tech firm area, his projects analyzed the environmental and strategic factors that influence firm profitability. His research on partnership strategies explores the nature of partnerships, especially international partnerships, such as joint ventures and licensing.
Degrees
PhD, Lancaster University, UKResearch Interests
Current Research Projects
-
Project Type:
Funded
Funders:
ATK Fellowship
All Publications
of China. UK: Ashgate Publishing Limited (ISBM 1 85972 373 X).
Current Courses
| Term | Course Number | Section | Title | Type |
|---|---|---|---|---|
| Winter 2025 | AP/ADMS2200 3.0 | O | Introductory Marketing | ONLN |
| Winter 2025 | GS/MSMG6470 3.0 | M | Special Topics in Marketing | LECT |
Upcoming Courses
| Term | Course Number | Section | Title | Type |
|---|---|---|---|---|
| Summer 2025 | AP/ADMS2200 3.0 | M | Introductory Marketing | ONCA |
