Lee Li
School of Administrative Studies
Professor
Office: Atkinson College, 280
Phone: 416-736-2100 Ext: 20434
Email: leeli@yorku.ca
Dr. Lee Li is a Professor of Marketing at York University where he teaches marketing-related courses. His academic background includes a MBA and a PhD in Marketing from the Lancaster University. Dr. Li has pursued research interests across a broad range of the challenges facing marketing managers, including International Trade and Marketing Strategies.
Since 1999 when he joined York University, he has published 50 papers in refereed journals, including Strategic Management Journal, Journal of International Business Studies, Entrepreneurship Theory and Practice, International Business Review, and Journal of International Marketing, etc.
Dr. Li has pursued research interests across a broad range of the challenges facing marketing managers, including Internationalization, High-tech firms and Partnership Strategies. In Internationalization area, he had completed several projects. These projects examined regional diversification, product diversification, country diversification and the relations between them. In High-tech firm area, his projects analyzed the environmental and strategic factors that influence firm profitability. His research on partnership strategies explores the nature of partnerships, especially international partnerships, such as joint ventures and licensing.
Degrees
PhD, Lancaster University, UKResearch Interests
Current Research Projects
ATK Fellowship
Li, L. (1996). The dynamics of export channels from the United Kingdom to the P.R.
of China. UK: Ashgate Publishing Limited (ISBM 1 85972 373 X).
Qian, G, Li, L., and Tallman, S. (2014). “The roles of strategic alliances in dynamic environments: an organizational inertia perspective", In New Directions in Management and Organization Theory, Cambridge Scholars Publishing, UK: Newcastle Upon Tyne.
Li, J., Li., L., Yang, Z., & Tian, X. (in press). Managing disruptions in international distribution channels: effectuation, business model innovation, and channel resilience, Journal of International Business Studies (in press).
Li, J., Van Assche, A., Li, L. Gian, G.. Foreign direct investment along the Belt and Road: A political economy perspective. Journal of International Business Studies, 53, 902–919 (2022).
Mudambi, R., Li, L., Ma, X., Shige, M., Qian, G. and Boschma, R. (2018). Zoom in, zoom out: Geographic scale and multinational activity. Journal of International Business Studies, 49(8), 929-941.
Li, L., Qian, G. and Qian, Z. (2015). “Should Small, Young Technology-based Firms Internalize Transactions in Their Internationalization?”, Entrepreneurship Theory and Practice, 39(4): 839-862.
Li, L., Qian, G. and Qian, Z. (2015). “Speed of internationalization: mutual effects of individual- and company- level antecedents,” Global Strategy Journal, 5(4): 303-320.
Li, L., Qian, G. and Qian, Z. (2014). “Inconsistencies in international product strategies and firm performance”, Journal of International Marketing, 22(3), 94-113.
Qian, G., Li, L. and Rugman, A. (2013). “Liability of country foreignness and liability of regional foreignness: Their effects on geographic diversification and firm performance”, Journal of International Business Studies, 44(6), 635-647.
Qian, G., Li, L., Li, J. Qian, Z. (2008). “Regional Diversification and Firm Performance,” Journal of International Business Studies, 39 (2), 197-214.
Qian, G. and Li, L. (2003). “Profitability of small and medium sized enterprises in high-tech industries: The case of biotechnology industry”. Strategic Management Journal, 24(9), 881-887.
Current Courses
| Term | Course Number | Section | Title | Type |
|---|---|---|---|---|
| Fall 2024 | AP/ADMS2200 3.0 | F | Introductory Marketing | ONLN |
Upcoming Courses
| Term | Course Number | Section | Title | Type |
|---|---|---|---|---|
| Winter 2025 | AP/ADMS2200 3.0 | O | Introductory Marketing | ONLN |
| Winter 2025 | GS/MSMG6470 3.0 | M | Special Topics in Marketing | LECT |
Dr. Lee Li is a Professor of Marketing at York University where he teaches marketing-related courses. His academic background includes a MBA and a PhD in Marketing from the Lancaster University. Dr. Li has pursued research interests across a broad range of the challenges facing marketing managers, including International Trade and Marketing Strategies.
Since 1999 when he joined York University, he has published 50 papers in refereed journals, including Strategic Management Journal, Journal of International Business Studies, Entrepreneurship Theory and Practice, International Business Review, and Journal of International Marketing, etc.
Dr. Li has pursued research interests across a broad range of the challenges facing marketing managers, including Internationalization, High-tech firms and Partnership Strategies. In Internationalization area, he had completed several projects. These projects examined regional diversification, product diversification, country diversification and the relations between them. In High-tech firm area, his projects analyzed the environmental and strategic factors that influence firm profitability. His research on partnership strategies explores the nature of partnerships, especially international partnerships, such as joint ventures and licensing.
Degrees
PhD, Lancaster University, UKResearch Interests
Current Research Projects
-
Project Type:
Funded
Funders:
ATK Fellowship
All Publications
Qian, G, Li, L., and Tallman, S. (2014). “The roles of strategic alliances in dynamic environments: an organizational inertia perspective", In New Directions in Management and Organization Theory, Cambridge Scholars Publishing, UK: Newcastle Upon Tyne.
Li, L. (1996). The dynamics of export channels from the United Kingdom to the P.R.
of China. UK: Ashgate Publishing Limited (ISBM 1 85972 373 X).
Li, J., Li., L., Yang, Z., & Tian, X. (in press). Managing disruptions in international distribution channels: effectuation, business model innovation, and channel resilience, Journal of International Business Studies (in press).
Li, J., Van Assche, A., Li, L. Gian, G.. Foreign direct investment along the Belt and Road: A political economy perspective. Journal of International Business Studies, 53, 902–919 (2022).
Mudambi, R., Li, L., Ma, X., Shige, M., Qian, G. and Boschma, R. (2018). Zoom in, zoom out: Geographic scale and multinational activity. Journal of International Business Studies, 49(8), 929-941.
Li, L., Qian, G. and Qian, Z. (2015). “Should Small, Young Technology-based Firms Internalize Transactions in Their Internationalization?”, Entrepreneurship Theory and Practice, 39(4): 839-862.
Li, L., Qian, G. and Qian, Z. (2015). “Speed of internationalization: mutual effects of individual- and company- level antecedents,” Global Strategy Journal, 5(4): 303-320.
Li, L., Qian, G. and Qian, Z. (2014). “Inconsistencies in international product strategies and firm performance”, Journal of International Marketing, 22(3), 94-113.
Qian, G., Li, L. and Rugman, A. (2013). “Liability of country foreignness and liability of regional foreignness: Their effects on geographic diversification and firm performance”, Journal of International Business Studies, 44(6), 635-647.
Qian, G., Li, L., Li, J. Qian, Z. (2008). “Regional Diversification and Firm Performance,” Journal of International Business Studies, 39 (2), 197-214.
Qian, G. and Li, L. (2003). “Profitability of small and medium sized enterprises in high-tech industries: The case of biotechnology industry”. Strategic Management Journal, 24(9), 881-887.
Current Courses
| Term | Course Number | Section | Title | Type |
|---|---|---|---|---|
| Fall 2024 | AP/ADMS2200 3.0 | F | Introductory Marketing | ONLN |
Upcoming Courses
| Term | Course Number | Section | Title | Type |
|---|---|---|---|---|
| Winter 2025 | AP/ADMS2200 3.0 | O | Introductory Marketing | ONLN |
| Winter 2025 | GS/MSMG6470 3.0 | M | Special Topics in Marketing | LECT |
