Isha Sharma
School of Administrative Studies
Assistant Professor
Email: sharmai@yorku.ca
Dr. Isha Sharma is an Assistant Professor of Marketing. Her teaching interests include Digital Marketing and Consumer Behavior. Her research focuses on new technology adoption, consumer engagement with AI-enabled technologies, consumer brand relationships, and online consumer culture. She has a consistent record of publishing research articles in reputed peer reviewed journals. She has also won the competitive research grant from AIM Sheth Foundation (2021) for her research proposal on service inclusivity for the differently-abled consumers.
Degrees
2021: Ph.D. (Management), Amity University, India2010: M.B.A., ICFAI Business School, Gurgaon, India
2008: B.A. (Hons.) English, Hansraj College, Delhi University, India
Research Interests
Current Research Projects
-
Summary:
Funded by AIM-Sheth Foundation, the study focuses on identifying the characteristics of service inclusivity from the perspective of consumers with locomotor disability
Description:The objective of this study is to use a TSR based approach to a) discuss the lack of attention paid towards vulnerable consumers segment in the context of service consumption, b) delineate the service consumption experiences of consumers with physical disabilities, c) identify the servicescape characteristics that give rise to a perception of service exclusion among the physically disabled consumers, d) explore the intermediary role of technology in enhancing service inclusion for physically disabled consumers, and e) provide marketers a roadmap to achieve service inclusion
Upcoming Courses
| Term | Course Number | Section | Title | Type |
|---|---|---|---|---|
| Fall 2025 | AP/ADMS4245 3.0 | A | Digital Marketing | LECT |
| Winter 2026 | AP/ADMS4245 3.0 | M | Digital Marketing | LECT |
| Fall/Winter 2025 | GS/MSMG6999 .0 | A | Research Project Seminar | BLEN |
| Fall/Winter 2025 | GS/MSMG6999 .0 | B | Research Project Seminar | BLEN |
| Fall/Winter 2025 | GS/MSMG6999 .0 | C | Research Project Seminar | BLEN |
Dr. Isha Sharma is an Assistant Professor of Marketing. Her teaching interests include Digital Marketing and Consumer Behavior. Her research focuses on new technology adoption, consumer engagement with AI-enabled technologies, consumer brand relationships, and online consumer culture. She has a consistent record of publishing research articles in reputed peer reviewed journals. She has also won the competitive research grant from AIM Sheth Foundation (2021) for her research proposal on service inclusivity for the differently-abled consumers.
Degrees
2021: Ph.D. (Management), Amity University, India2010: M.B.A., ICFAI Business School, Gurgaon, India
2008: B.A. (Hons.) English, Hansraj College, Delhi University, India
Research Interests
Current Research Projects
-
Summary:
Funded by AIM-Sheth Foundation, the study focuses on identifying the characteristics of service inclusivity from the perspective of consumers with locomotor disability
Description:The objective of this study is to use a TSR based approach to a) discuss the lack of attention paid towards vulnerable consumers segment in the context of service consumption, b) delineate the service consumption experiences of consumers with physical disabilities, c) identify the servicescape characteristics that give rise to a perception of service exclusion among the physically disabled consumers, d) explore the intermediary role of technology in enhancing service inclusion for physically disabled consumers, and e) provide marketers a roadmap to achieve service inclusion
Project Type: FundedAll Publications
Upcoming Courses
| Term | Course Number | Section | Title | Type |
|---|---|---|---|---|
| Fall 2025 | AP/ADMS4245 3.0 | A | Digital Marketing | LECT |
| Winter 2026 | AP/ADMS4245 3.0 | M | Digital Marketing | LECT |
| Fall/Winter 2025 | GS/MSMG6999 .0 | A | Research Project Seminar | BLEN |
| Fall/Winter 2025 | GS/MSMG6999 .0 | B | Research Project Seminar | BLEN |
| Fall/Winter 2025 | GS/MSMG6999 .0 | C | Research Project Seminar | BLEN |
