sharmai


Isha Sharma

Photo of Isha Sharma

School of Administrative Studies

Assistant Professor

Email: sharmai@yorku.ca


Dr. Isha Sharma is a faculty of marketing and holds a Ph.D. in Management. Her teaching interests include Consumer Behavior, Digital Marketing, Advertising and Communications, and Brand Management. Her research focuses on studying consumer behavior pertaining to emerging technologies, exploring the application of AI in marketing, gamification in marketing, brand identity, consumer brand relationships, online consumer culture, and services transgression. She has a consistent record of publishing research articles in reputed peer reviewed journals including the Journal of Business Research, Journal of Product and Brand Management, Journal of Consumer Marketing, Journal of Global Information Management, Online Information Review etc. She has also won the competitive research grant from AIM Sheth Foundation (2021) for her research proposal on service inclusivity for the differently-abled consumers.

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Degrees

2021: Ph.D. (Management), Amity University, India
2010: M.B.A., ICFAI Business School, Gurgaon, India
2008: B.A. (Hons.) English, Hansraj College, Delhi University, India

Research Interests

, Consumer Brand Relationships, Consumer Behavior and Emerging Technologies, Gamification, Transformative Consumer Research, Brand Identity, Celebrity Branding

Current Courses

Term Course Number Section Title Type
Fall 2021 AP/ADMS4245 3.0 A Digital Marketing LECT
Fall 2021 AP/ADMS3210 3.0 B Consumer Behaviour REMT


Upcoming Courses

Term Course Number Section Title Type
Winter 2022 AP/ADMS3210 3.0 M Consumer Behaviour LECT
Winter 2022 AP/ADMS4245 3.0 M Digital Marketing LECT


Dr. Isha Sharma is a faculty of marketing and holds a Ph.D. in Management. Her teaching interests include Consumer Behavior, Digital Marketing, Advertising and Communications, and Brand Management. Her research focuses on studying consumer behavior pertaining to emerging technologies, exploring the application of AI in marketing, gamification in marketing, brand identity, consumer brand relationships, online consumer culture, and services transgression. She has a consistent record of publishing research articles in reputed peer reviewed journals including the Journal of Business Research, Journal of Product and Brand Management, Journal of Consumer Marketing, Journal of Global Information Management, Online Information Review etc. She has also won the competitive research grant from AIM Sheth Foundation (2021) for her research proposal on service inclusivity for the differently-abled consumers.

Degrees

2021: Ph.D. (Management), Amity University, India
2010: M.B.A., ICFAI Business School, Gurgaon, India
2008: B.A. (Hons.) English, Hansraj College, Delhi University, India

Research Interests

, Consumer Brand Relationships, Consumer Behavior and Emerging Technologies, Gamification, Transformative Consumer Research, Brand Identity, Celebrity Branding


Current Courses

Term Course Number Section Title Type
Fall 2021 AP/ADMS4245 3.0 A Digital Marketing LECT
Fall 2021 AP/ADMS3210 3.0 B Consumer Behaviour REMT


Upcoming Courses

Term Course Number Section Title Type
Winter 2022 AP/ADMS3210 3.0 M Consumer Behaviour LECT
Winter 2022 AP/ADMS4245 3.0 M Digital Marketing LECT