Jodie Whelan
School of Administrative Studies
Associate Professor
Office: Atkinson College, 206
Phone: 4167362100 Ext: 33819
Email: whelanj@yorku.ca
Media Requests Welcome
Jodie Whelan is an Associate Professor of Marketing in the School of Administrative Studies at York University. Her primary research interests lie at the intersection of brand relationships and the effect of childhood experiences on adult consumer behaviour and decision making. Her research has been published in top marketing and psychology journals.
She received her PhD from the Ivey Business School at Western University, during which time she was awarded Canada's most prestigious doctoral award: the Vanier Canada Graduate Scholarship.
Degrees
PhD, Richard Ivey School of Business, Western UniversityBComm, Smith School of Business, Queen's University
Research Interests
Whelan, Jodie and Miranda R. Goode (2021), “Reminders of Money Increase Patient Empowerment,” Canadian Journal of Administrative Studies, forthcoming.
Whelan, Jodie, Sean T. Hingston, and Matthew Thomson (2019), “Does Growing Up Rich and Insecure Make Objects Seem More Human? Childhood Material and Social Environments Interact to Predict Anthropomorphism,” Personality and Individual Differences, 137, 86-96.
Whelan, Jodie and Sean T. Hingston (2018), “Can Everyday Brands be Threatening? Responses to Brand Primes Depend on Childhood Socioeconomic Status,” Journal of Consumer Psychology, 28 (3), 477-86.
Whelan, Jodie and Niraj Dawar (2016), “Attributions of Blame Following a Product-Harm Crisis Depend on Consumers’ Attachment Styles,” Marketing Letters, 27 (June), 285-94.
Jeffrey, Jennifer, Jodie Whelan, Dante Pirouz, and Anne Snowdon (2016) “Boosting Safety Behavior: Descriptive Norms Encourage Child Booster Seat Usage amongst Low Involvement Parents,” Accident Analysis and Prevention, 92 (June), 184-88.
Whelan, Jodie, Miranda R. Goode, June Cotte, and Matthew Thomson (2016), “Consumer Regulation Strategies: Attenuating the Effect of Consumer References in a Voting Context,” Psychology & Marketing, 33 (November), 899-916.
Current Courses
| Term | Course Number | Section | Title | Type |
|---|---|---|---|---|
| Fall 2024 | AP/ADMS3210 3.0 | A | Consumer Behaviour | LECT |
| Fall 2024 | AP/ADMS3210 3.0 | B | Consumer Behaviour | LECT |
Upcoming Courses
| Term | Course Number | Section | Title | Type |
|---|---|---|---|---|
| Winter 2025 | AP/ADMS3210 3.0 | M | Consumer Behaviour | LECT |
| Winter 2025 | GS/MSMG6460 3.0 | M | Consumer Research | LECT |
Jodie Whelan is an Associate Professor of Marketing in the School of Administrative Studies at York University. Her primary research interests lie at the intersection of brand relationships and the effect of childhood experiences on adult consumer behaviour and decision making. Her research has been published in top marketing and psychology journals.
She received her PhD from the Ivey Business School at Western University, during which time she was awarded Canada's most prestigious doctoral award: the Vanier Canada Graduate Scholarship.
Degrees
PhD, Richard Ivey School of Business, Western UniversityBComm, Smith School of Business, Queen's University
Research Interests
All Publications
Whelan, Jodie and Miranda R. Goode (2021), “Reminders of Money Increase Patient Empowerment,” Canadian Journal of Administrative Studies, forthcoming.
Whelan, Jodie, Sean T. Hingston, and Matthew Thomson (2019), “Does Growing Up Rich and Insecure Make Objects Seem More Human? Childhood Material and Social Environments Interact to Predict Anthropomorphism,” Personality and Individual Differences, 137, 86-96.
Whelan, Jodie and Sean T. Hingston (2018), “Can Everyday Brands be Threatening? Responses to Brand Primes Depend on Childhood Socioeconomic Status,” Journal of Consumer Psychology, 28 (3), 477-86.
Whelan, Jodie and Niraj Dawar (2016), “Attributions of Blame Following a Product-Harm Crisis Depend on Consumers’ Attachment Styles,” Marketing Letters, 27 (June), 285-94.
Jeffrey, Jennifer, Jodie Whelan, Dante Pirouz, and Anne Snowdon (2016) “Boosting Safety Behavior: Descriptive Norms Encourage Child Booster Seat Usage amongst Low Involvement Parents,” Accident Analysis and Prevention, 92 (June), 184-88.
Whelan, Jodie, Miranda R. Goode, June Cotte, and Matthew Thomson (2016), “Consumer Regulation Strategies: Attenuating the Effect of Consumer References in a Voting Context,” Psychology & Marketing, 33 (November), 899-916.
Current Courses
| Term | Course Number | Section | Title | Type |
|---|---|---|---|---|
| Fall 2024 | AP/ADMS3210 3.0 | A | Consumer Behaviour | LECT |
| Fall 2024 | AP/ADMS3210 3.0 | B | Consumer Behaviour | LECT |
Upcoming Courses
| Term | Course Number | Section | Title | Type |
|---|---|---|---|---|
| Winter 2025 | AP/ADMS3210 3.0 | M | Consumer Behaviour | LECT |
| Winter 2025 | GS/MSMG6460 3.0 | M | Consumer Research | LECT |
