Jodie Whelan

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Associate Professor

Office: Atkinson College, 206
Phone: 4167362100 Ext: 33819
Email: whelanj@yorku.ca

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Jodie Whelan is an Associate Professor of Marketing in the School of Administrative Studies at York University. Her primary research interests lie at the intersection of brand relationships and the effect of childhood experiences on adult consumer behaviour and decision making. Her research has been published in top marketing and psychology journals.

She received her PhD from the Ivey Business School at Western University, during which time she was awarded Canada's most prestigious doctoral award: the Vanier Canada Graduate Scholarship.

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Degrees

PhD, Richard Ivey School of Business, Western University
BComm, Smith School of Business, Queen's University

Research Interests

Marketing , Psychology, Consumer behaviour, Brand relationships, Childhood environments, Attachment

Articles

Journal Articles

Publication

Year

Whelan, Jodie and Miranda R. Goode (2021), “Reminders of Money Increase Patient Empowerment,” Canadian Journal of Administrative Studies, forthcoming.

2021

Whelan, Jodie, Sean T. Hingston, and Matthew Thomson (2019), “Does Growing Up Rich and Insecure Make Objects Seem More Human? Childhood Material and Social Environments Interact to Predict Anthropomorphism,” Personality and Individual Differences, 137, 86-96.

2019

Whelan, Jodie and Sean T. Hingston (2018), “Can Everyday Brands be Threatening? Responses to Brand Primes Depend on Childhood Socioeconomic Status,” Journal of Consumer Psychology, 28 (3), 477-86.

2018

Whelan, Jodie and Niraj Dawar (2016), “Attributions of Blame Following a Product-Harm Crisis Depend on Consumers’ Attachment Styles,” Marketing Letters, 27 (June), 285-94.

2016

Jeffrey, Jennifer, Jodie Whelan, Dante Pirouz, and Anne Snowdon (2016) “Boosting Safety Behavior: Descriptive Norms Encourage Child Booster Seat Usage amongst Low Involvement Parents,” Accident Analysis and Prevention, 92 (June), 184-88.

2016

Whelan, Jodie, Miranda R. Goode, June Cotte, and Matthew Thomson (2016), “Consumer Regulation Strategies: Attenuating the Effect of Consumer References in a Voting Context,” Psychology & Marketing, 33 (November), 899-916.

2016

Whelan, Jodie, Allison R. Johnson, Tara C. Marshall, and Matthew Thomson (2016), “Relational Domain Switching:  Interpersonal Insecurity Predicts the Strength and Number of Marketplace Relationships,” Psychology & Marketing, 33 (June), 465-79. Doi: 10.1002/mar.20891

2016

Allison R. Johnson, Jodie Whelan, and Matthew Thomson (2012), “Why Brands Should Fear Fearful Consumers: How Attachment Style Predicts Retaliation,” Journal of Consumer Psychology, 22 (April), 289-98.

2012

She received her PhD from the Ivey Business School at Western University, during which time she was awarded Canada's most prestigious doctoral award: the Vanier Canada Graduate Scholarship.

Degrees

PhD, Richard Ivey School of Business, Western University
BComm, Smith School of Business, Queen's University

Research Interests

Marketing , Psychology, Consumer behaviour, Brand relationships, Childhood environments, Attachment

All Publications

Journal Articles

Publication

Year

Whelan, Jodie and Miranda R. Goode (2021), “Reminders of Money Increase Patient Empowerment,” Canadian Journal of Administrative Studies, forthcoming.

2021

2019

Whelan, Jodie and Sean T. Hingston (2018), “Can Everyday Brands be Threatening? Responses to Brand Primes Depend on Childhood Socioeconomic Status,” Journal of Consumer Psychology, 28 (3), 477-86.

2018

Whelan, Jodie and Niraj Dawar (2016), “Attributions of Blame Following a Product-Harm Crisis Depend on Consumers’ Attachment Styles,” Marketing Letters, 27 (June), 285-94.

2016

2012

Upcoming Courses

Term	Course Number	Section	Title	Type
Fall 2025	AP/ADMS3210 3.0	A	Consumer Behaviour	LECT
Fall 2025	AP/ADMS3210 3.0	B	Consumer Behaviour	LECT
Winter 2026	AP/ADMS3210 3.0	M	Consumer Behaviour	LECT
Winter 2026	GS/MSMG6460 3.0	M	Consumer Research	LECT