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Project Summary:

The Meteorological Service of Canada (MSC) puts out weather-related advisories and warnings, but the uptake of the communication is quite low in communities. So, there is a keen interest among such public agencies to review and reflect on the current knowledge base, policies, practices, and tools and adopt a new future public alerting system that is simple and effective. Useful weather-related risk communication is key to alleviate the damaging impacts of extreme weather and storm events. To fulfil the need of the industry and to mitigate the devastating impacts of severe weather events, we propose to take a deep dive into understanding public perception of weather-related risks and quantifying it to identify gaps with reality. We will achieve this by engaging the public as well as experts and gauging their insights through survey questionnaires and interviews. Potential beneficiaries of the research outcome would include agencies responsible for weather warnings, emergency managers, first responders, policymakers, educators, researchers, and most importantly, the public.

Project Description:

Project Type:
Funded

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Collaborator:
Jennifer Spinney, Eric Kennedy

Collaborator Institution:
York University

Collaborator Role:
Principal Investigator