Evangelisms, Entanglements and Superfans: Young People’s Creative Labour in the Visibility Economy


Project Summary:

The goal of this project is to explore how young people’s creative labour (both online and offline) is becoming entangled with the promotional activities of children’s media and entertainment industry. This project will seek wider clarity on the commercial epistemologies that ideologically define childhood through the logics of marketplace, the immaterial labour of young people’s fandom, and the fetishization of authenticity in the visibility economy.

Project Description:

My project seeks to rectify these oversights by exploring
(a) how children’s media and entertainment companies harness young people’s creative labour to promote intellectual properties
(b) the implications of this on how we define young people’s labour within digital capitalism.

Project Type:
Funded

Project Role:
Principal Investigator

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Month
Year
Start Date:
Sep
2019
End Date:
May
2022

Funder:
SSHRC

Year Project Started:
2019

Collaborator:

Collaborator Institution:

Collaborator Role:

Funder
Amount
(e.g type 1000 for 1,000)
1
SSHRC, IDG
67 000
2
3
4
5
6