The goal of this project is to explore how young people’s creative labour (both online and offline) is becoming entangled with the promotional activities of children’s media and entertainment industry. This project will seek wider clarity on the commercial epistemologies that ideologically define childhood through the logics of marketplace, the immaterial labour of young people’s fandom, and the fetishization of authenticity in the visibility economy.
My project seeks to rectify these oversights by exploring
(a) how children’s media and entertainment companies harness young people’s creative labour to promote intellectual properties
(b) the implications of this on how we define young people’s labour within digital capitalism.
Year Project Started:
(e.g type 1000 for 1,000)