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Strebinger, Andreas, Ferdinand Klauser Peter Grant-Hay, Guo, Xiaoling (2015), Consumer Thoughts on Multi-Ethnic Advertising of Global Luxury Brands: Comparing Chinese and Japanese Immigrants in Canada to Consumers in China and Japan, paper accepted for presentation at the 2015 Royal Bank International Research Seminar on Multi-Ethnic Advertising, Montreal, September 2015.

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