Publication Type:
conference proceedings
Publication Year:
2015
Publication Bibliography:
Strebinger, Andreas, Ferdinand Klauser Peter Grant-Hay, Guo, Xiaoling (2015), Consumer Thoughts on Multi-Ethnic Advertising of Global Luxury Brands: Comparing Chinese and Japanese Immigrants in Canada to Consumers in China and Japan, paper accepted for presentation at the 2015 Royal Bank International Research Seminar on Multi-Ethnic Advertising, Montreal, September 2015.
Publication Reference Link:
Break down of publication data into fields
Publication Title:
Author Name:
Co-Author Name(s):
c
d
Conference Title:
Report Title:
Title of Paper:
Chapter Title:
Title of Journal:
Title of Book:
Conference Name:
City and Province/State/Country:
Editor's Name (if different from Author's Name):
Volume and Issue:
ISBN/Catalogue No:
Publisher:
City:
Page Number(s):
Publication Type:
Publication Category: