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Publication Type:
conference proceedings

Publication Year:
2007

Publication Bibliography:

Dabic, Marina, Günter Schweiger und Andreas Strebinger (2007), Consumer Preference for Mass-Customized Products: A Cost-Benefit Approach Using Structural Equation Modeling, Proceedings of The 2007 World Conference on Mass Customization & Personalization (MCPC), MIT Boston / HEC Montreal [Extended Abstract].

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