An empirical study of factors determining wearable fitness tracker continuance among actual users

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Publication Type:
journal articles

Publication Year:
2018

Publication Bibliography:

Jain, K., Sharma, I., and Singh, G. (2018). “An empirical study of factors determining wearable fitness tracker continuance among actual users”. International Journal of Technology Marketing, Vol.13, No. 1, pp. 83-109.

Publication Reference Link:
https://dx.doi.org/10.1504/IJTMKT.2018.099877

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Publication Title:
An empirical study of factors determining wearable fitness tracker continuance among actual users

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International Journal of Technology Marketing

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Vol.13, No. 1

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83-109

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