Attributions of Blame Following a Product-Harm Crisis Depend on Consumers’ Attachment Styles

Publication Type:
journal articles

Publication Year:
2016

Publication Bibliography:

Whelan, Jodie and Niraj Dawar (2016), “Attributions of Blame Following a Product-Harm Crisis Depend on Consumers’ Attachment Styles,” Marketing Letters, 27 (June), 285-94.

Publication Reference Link:
https://doi.org/10.1007/s11002-014-9340-z

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Attributions of Blame Following a Product-Harm Crisis Depend on Consumers’ Attachment Styles

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