B2C e-Commerce as a Driver of Simultaneous Changes in IT Structure and Brand Architecture

Publication Type:
journal articles

Publication Year:
2006

Publication Bibliography:

Treiblmaier, Horst and Andreas Strebinger (2006), "B2C e-Commerce as a Driver of Simultaneous Changes in IT Structure and Brand Architecture," in: Wirtschaftsinformatik, 46, 2, 87-95 [in German].

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Break down of publication data into fields

Publication Title:
B2C e-Commerce as a Driver of Simultaneous Changes in IT Structure and Brand Architecture

Author Name:
A. Strebinger

Co-Author Name(s):

Treiblmaier,H.
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d

Conference Title:

Report Title:

Title of Paper:
B2C e-Commerce as a Driver of Simultaneous Change in IT Structure and Brand Architecture

Chapter Title:

Title of Journal:
Wirtschaftsinformatik

Title of Book:

Conference Name:

City and Province/State/Country:

Editor's Name (if different from Author's Name):

Volume and Issue:
46(2)

ISBN/Catalogue No:

Publisher:

City:

Page Number(s):
97-95

Publication Type:

Publication Category: