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Publication Type:
conference papers

Publication Year:
2005

Publication Bibliography:

Strebinger, A. 2005 “Brand Architecture: Some Common Pitfalls”, Colloquium on Advertising and Sales Management, Austrian Advertising Association, Vienna [in German].

Publication Reference Link:

Break down of publication data into fields

Publication Title:
Brand Architecture: Some Common Pitfalls

Author Name:
Strebinger, A.

Co-Author Name(s):

c
d

Conference Title:

Report Title:

Title of Paper:
Brand Architecture: Some Common Pitfalls

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Title of Book:

Conference Name:
Colloquium on Advertising and Sales Management

City and Province/State/Country:
Vienna

Editor's Name (if different from Author's Name):

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ISBN/Catalogue No:

Publisher:
Australian Advertising Association

City:

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