Brand architecture - The View of Practitioners

Publication Type:
conference proceedings

Publication Year:
2004

Publication Bibliography:

Schweiger, Günter, Marina Dabic and Andreas Strebinger (2004), Brand architecture - The View of Practitioners, Paper Presented at the 2004 Marketing Science Conference. Rotterdam: Marketing Science Institute.

Publication Reference Link:

Break down of publication data into fields

Publication Title:
Brand architecture - The View of Practitioners

Author Name:
Strebinger, A.

Co-Author Name(s):

Schweiger,G.,Dabic,M.
c
d

Conference Title:

Report Title:

Title of Paper:
Brand architecture - The View of Practitioners

Chapter Title:

Title of Journal:

Title of Book:

Conference Name:
Marketing Science Conference

City and Province/State/Country:

Editor's Name (if different from Author's Name):

Volume and Issue:

ISBN/Catalogue No:

Publisher:
Marketing Science Institute

City:
Rotterdam

Page Number(s):

Publication Type:

Publication Category: