Brand Equity and Consumer Information Processing: A Proposed Model

Publication Type:
conference proceedings

Publication Year:
1998

Publication Bibliography:

Strebinger, Andreas, Günter Schweiger and Thomas Otter (1998), "Brand Equity and Consumer Information Processing: A Proposed Model," in Proceedings of the Marketing Exchange Colloquium (Addendum), Lou Pelton and Peter Schnedlitz, eds. Chicago: American Marketing Association.

Publication Reference Link:

Break down of publication data into fields

Publication Title:
Brand Equity and Consumer Information Processing: A Proposed Model

Author Name:
Strebinger, A.

Co-Author Name(s):

Schweiger,G.,and T. Otter
c
d

Conference Title:

Report Title:

Title of Paper:
Brand Equity and Consumer Information Processing: A Proposed Model

Chapter Title:

Title of Journal:

Title of Book:
Proceedings of the Marketing Exchange Colloquium (Addendum)

Conference Name:

City and Province/State/Country:

Editor's Name (if different from Author's Name):
Lou Pelton and Peter Schnedlitz

Volume and Issue:

ISBN/Catalogue No:

Publisher:
American Marketing Association

City:
Chicago

Page Number(s):

Publication Type:

Publication Category: