Brand Management Tools: Categorization and Positioning of the Brand Management Tools Offered by Advertising Agencies, Strategic Consultants and Market Research Companies

Publication Type:
books

Publication Year:
2006

Publication Bibliography:

Zednik, Anita and Andreas Strebinger (2005), Brand Management Tools: Categorization and Positioning of the Brand Management Tools Offered by Advertising Agencies, Strategic Consultants and Market Research Companies, 2nd Ed., Wiesbaden (Germany): Deutscher Universitätsverlag [in German].

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Publication Title:
Brand Management Tools: Categorization and Positioning of the Brand Management Tools Offered by Advertising Agencies, Strategic Consultants and Market Research Companies

Author Name:
A. Strebinger

Co-Author Name(s):

Zednik,A.
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Title of Book:
Brand Management Tools: Categorization and Positioning of the Brand Management Tools Offered by Advertising Agencies, Strategic Consultants and Market Research Companies

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Publisher:
Deutscher Universitätsverlag

City:
Wiesbaden (Germany)

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