Conjoint-Analysis und Hemisphericity: The Effect of Presentation Format and Involvement on Predictive Validity


Publication Type:
journal articles

Publication Year:
2000

Publication Bibliography:

Strebinger, Andreas, Sabine Hoffmann, Günter Schweiger and Thomas Otter (2000), "Conjoint- Analysis und Hemisphericity: The Effect of Presentation Format and Involvement on Predictive Validity," in: Marketing ZFP, 22, 1, 55-74 [in German].

Publication Reference Link:

Break down of publication data into fields

Publication Title:
Conjoint-Analysis und Hemisphericity: The Effect of Presentation Format and Involvement on Predictive Validity

Author Name:
Sterbinger, A.

Co-Author Name(s):

Hoffmann,S.,Schweiger,G. and T. Otter
c
d

Conference Title:

Report Title:

Title of Paper:
Conjoint-Analysis und Hemisphericity: The Effect of Presentation Format and Involvement on Predictive Validity

Chapter Title:

Title of Journal:
Marketing ZFP

Title of Book:

Conference Name:

City and Province/State/Country:

Editor's Name (if different from Author's Name):

Volume and Issue:
22(1)

ISBN/Catalogue No:

Publisher:

City:

Page Number(s):
55-74

Publication Type:

Publication Category: