Publication Type:
journal articles
Publication Year:
2000
Publication Bibliography:
Strebinger, Andreas, Sabine Hoffmann, Günter Schweiger and Thomas Otter (2000), "Conjoint- Analysis und Hemisphericity: The Effect of Presentation Format and Involvement on Predictive Validity," in: Marketing ZFP, 22, 1, 55-74 [in German].
Publication Reference Link:
Break down of publication data into fields
Publication Title:
Conjoint-Analysis und Hemisphericity: The Effect of Presentation Format and Involvement on Predictive Validity
Author Name:
Sterbinger, A.
Co-Author Name(s):
Hoffmann,S.,Schweiger,G. and T. Otter
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d
Conference Title:
Report Title:
Title of Paper:
Conjoint-Analysis und Hemisphericity: The Effect of Presentation Format and Involvement on Predictive Validity
Chapter Title:
Title of Journal:
Marketing ZFP
Title of Book:
Conference Name:
City and Province/State/Country:
Editor's Name (if different from Author's Name):
Volume and Issue:
22(1)
ISBN/Catalogue No:
Publisher:
City:
Page Number(s):
55-74
Publication Type:
Publication Category: