Development of Archetypes of International Marketing Strategy

Publication Type:
journal articles

Publication Year:
2006

Publication Bibliography:

Lim, L., Acito, F., & Rusetski, A. “Development of Archetypes of International Marketing Strategy,” Journal of International Business Studies 37:499-524, 2006

Publication Reference Link:

Break down of publication data into fields

Publication Title:
Development of Archetypes of International Marketing Strategy

Author Name:
A. Rusetski

Co-Author Name(s):

Lim,L.K.,Acito,F.
c
d

Conference Title:

Report Title:

Title of Paper:
Development of Archetypes of International Marketing Strategy

Chapter Title:

Title of Journal:
Journal of International Business Studies

Title of Book:

Conference Name:

City and Province/State/Country:

Editor's Name (if different from Author's Name):
Lewis K. Lim and Franklin Acito).

Volume and Issue:
37-4

ISBN/Catalogue No:

Publisher:

City:

Page Number(s):
499-524

Publication Type:

Publication Category: