In LeBron James’ Promotional Skin: Self-Branded Athletes and Fans’ Immaterial Labour


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journal articles

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"James’ Promotional Skin: Self-Branded Athletes and Fans’ Immaterial Labour." Journal of Consumer Culture. (Forthcoming)

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Publication Title:
In LeBron James’ Promotional Skin: Self-Branded Athletes and Fans’ Immaterial Labour

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Estee Fresco

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Journal of Consumer Culture

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Forthcoming

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