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Publication Type:
journal articles

Publication Year:
2014

Publication Bibliography:

Li, L., Qian, G. and Qian, Z. (2014). “Inconsistencies in international product strategies and firm performance”, Journal of International Marketing, 22(3), 94-113.

Publication Reference Link:

Break down of publication data into fields

Publication Title:
“Inconsistencies in international product strategies and firm performance”.

Author Name:
Lee Li

Co-Author Name(s):

Qian, G., Qian, Z.

Conference Title:

Report Title:

Title of Paper:
“Inconsistencies in international product strategies and firm performance”.

Chapter Title:

Title of Journal:

Title of Book:

Conference Name:

City and Province/State/Country:

Editor's Name (if different from Author's Name):

Volume and Issue:
22(3)

ISBN/Catalogue No:

Publisher:

City:

Page Number(s):
94-113

Publication Type:

Publication Category: