Innovation as a Socio-Political Process: An Empirical Analysis of Influence Behavior Among New Product Managers

Publication Type:
journal articles

Publication Year:
1994

Publication Bibliography:

Maute, Manfred F. and William B. Locander. (1994). ”Innovation as a Socio-political Process: An Empirical Analysis of Influence Behavior Among New Product Managers," Journal of Business Research, 30(2), 261-79. doi.org/10.1016/0148-2963(94)90035-3.

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Publication Title:
Innovation as a Socio-Political Process: An Empirical Analysis of Influence Behavior Among New Product Managers

Author Name:
Manfred F. Maute

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William B. Locander

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