It’s all in the name: A learning from failure perspective on the adoption of common naming strategies by multiunit chains

Publication Type:
conference proceedings

Publication Year:
2002

Publication Bibliography:

Chuang, Y.T., and Baum, J.A.C. 2002. It’s all in the name: A learning from failure perspective on the adoption of common naming strategies by multiunit chains. Academy of Management Annual Meetings Best Papers Proceedings CD-ROM.

Publication Reference Link:

Break down of publication data into fields

Publication Title:
It’s all in the name: A learning from failure perspective on the adoption of common naming strategies by multiunit chains

Author Name:
Chuang, Y.T.

Co-Author Name(s):

Baum,J.A.C.
c
d

Conference Title:

Report Title:

Title of Paper:

Chapter Title:

Title of Journal:

Title of Book:
Academy of Management Annual Meetings Best Papers Proceedings CD-ROM

Conference Name:

City and Province/State/Country:

Editor's Name (if different from Author's Name):

Volume and Issue:

ISBN/Catalogue No:

Publisher:

City:

Page Number(s):

Publication Type:

Publication Category: