Publication Type:
journal articles
Publication Year:
2019
Publication Bibliography:
Maute, Manfred F., Olga Naumenko, and Raymond T. Kong. 2019. "Leveraging Transactional and Relational Response Differences with Demographic and Psychographic Segmentation." Knowledge Management: An International Journal, 18 (2): 21-30.
doi:10.18848/2327-7998/CGP/v18i02/21-30.
Publication Reference Link:
Break down of publication data into fields
Publication Title:
Knowledge Management: An International Journal
Author Name:
Manfred F. Maute
Co-Author Name(s):
Olga Naumenko
Raymond T. Kong
Conference Title:
Report Title:
Title of Paper:
Leveraging Transactional and Relational Response Differences with Demographic and Psychographic Segmentation
Chapter Title:
Title of Journal:
Knowledge Management: An International Journal
Title of Book:
Conference Name:
City and Province/State/Country:
Editor's Name (if different from Author's Name):
Volume and Issue:
18 (2)
ISBN/Catalogue No:
Publisher:
Common Ground
City:
Page Number(s):
21-30
Publication Type:
Publication Category: