Knowledge Management: An International Journal


Publication Type:
journal articles

Publication Year:
2019

Publication Bibliography:

Maute, Manfred F., Olga Naumenko, and Raymond T. Kong. 2019. "Leveraging Transactional and Relational Response Differences with Demographic and Psychographic Segmentation." Knowledge Management: An International Journal, 18 (2): 21-30.
doi:10.18848/2327-7998/CGP/v18i02/21-30.

Publication Reference Link:

Break down of publication data into fields

Publication Title:
Knowledge Management: An International Journal

Author Name:
Manfred F. Maute

Co-Author Name(s):

Olga Naumenko
Raymond T. Kong

Conference Title:

Report Title:

Title of Paper:
Leveraging Transactional and Relational Response Differences with Demographic and Psychographic Segmentation

Chapter Title:

Title of Journal:
Knowledge Management: An International Journal

Title of Book:

Conference Name:

City and Province/State/Country:

Editor's Name (if different from Author's Name):

Volume and Issue:
18 (2)

ISBN/Catalogue No:

Publisher:
Common Ground

City:

Page Number(s):
21-30

Publication Type:

Publication Category: