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Publication Type:
journal articles

Publication Year:
2018

Publication Bibliography:

Maute, Manfred F., Olga Naumenko & Raymond T. Kong (2018) “Leveraging Transactional and Relational Response Differences with Demographic and Psychographic Segmentation,” Knowledge Management: An International Journal, Vol. 18(3-4), 21-30. doi.org/10.19030/jber.v8i12.780.

Publication Reference Link:
https://doi.org/10.18848/2307-7998/CGP/v18i02/21-30.

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Publication Title:
Knowledge Management: An International Journal

Author Name:
Manfred F. Maute

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Olga Naumenko
Raymond T. Kong

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