Marketing Avery Brundage’s Apoplexy: The 1976 Montreal Olympics Self-Financing Model

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journal articles

Publication Year:
2016

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“Marketing Avery Brundage’s Apoplexy: The 1976 Montreal Olympics Self-Financing Model.” The International Journal of the History of Sport. 33(4): 369-384.

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Publication Title:
Marketing Avery Brundage’s Apoplexy: The 1976 Montreal Olympics Self-Financing Model

Author Name:
Fresco, Estee

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Title of Journal:
The International Journal of the History of Sport

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Volume and Issue:
vol. 33, issue 4

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Page Number(s):
369-384

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