Negative eWOM on Social Media: Role of Individual, Contextual and Social Determinants

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Publication Type:
journal articles

Publication Year:
2020

Publication Bibliography:

Sharma, I. and Jain, K., (2020). “Negative eWOM on Social Media: Role of Individual, Contextual and Social Determinants”, International Journal of Internet Marketing and Advertising, Vol.14 No.4, pp.377 – 398

Publication Reference Link:
https://dx.doi.org/10.1504/IJIMA.2020.111048

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Publication Title:
Negative eWOM on Social Media: Role of Individual, Contextual and Social Determinants

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Title of Journal:
International Journal of Internet Marketing and Advertising

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Volume and Issue:
Vol 14, No. 4

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Page Number(s):
377-398

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