Negative outcomes of positive brand relationships


Publication Type:
journal articles

Publication Year:
2019

Publication Bibliography:

Jain, K., and Sharma, I. (2019). “Negative outcomes of positive brand relationships”. Journal of Consumer Marketing. Vol. 36 No. 7, pp. 986-1002

Publication Reference Link:
https://doi.org/10.1108/JCM-07-2018-2764

Break down of publication data into fields

Publication Title:
Negative outcomes of positive brand relationships

Author Name:
Isha Sharma

Co-Author Name(s):

Kokil Jain

Conference Title:

Report Title:

Title of Paper:

Chapter Title:

Title of Journal:
Journal of Consumer Marketing

Title of Book:

Conference Name:

City and Province/State/Country:

Editor's Name (if different from Author's Name):

Volume and Issue:
VOL 36, No. 7

ISBN/Catalogue No:

Publisher:

City:

Page Number(s):
986-1002

Publication Type:

Publication Category: