Publication Type:
journal articles
Publication Year:
2019
Publication Bibliography:
Jain, K., and Sharma, I. (2019). “Negative outcomes of positive brand relationships”. Journal of Consumer Marketing. Vol. 36 No. 7, pp. 986-1002
Publication Reference Link:
https://doi.org/10.1108/JCM-07-2018-2764
Break down of publication data into fields
Publication Title:
Negative outcomes of positive brand relationships
Author Name:
Isha Sharma
Co-Author Name(s):
Kokil Jain
Conference Title:
Report Title:
Title of Paper:
Chapter Title:
Title of Journal:
Journal of Consumer Marketing
Title of Book:
Conference Name:
City and Province/State/Country:
Editor's Name (if different from Author's Name):
Volume and Issue:
VOL 36, No. 7
ISBN/Catalogue No:
Publisher:
City:
Page Number(s):
986-1002
Publication Type:
Publication Category: