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Publication Type:
conference proceedings

Publication Year:
2008

Publication Bibliography:

Rusetski, A. & Lim, L., “Not Complacent but Scared: An Alternative Explanation for Strategic Inertia among Successful Firms,” INFORMS Marketing Science Conference, Vancouver, 2008

Publication Reference Link:

Break down of publication data into fields

Publication Title:
Not Complacent but Scared: An Alternative Explanation for Strategic Inertia among Successful Firms

Author Name:
Rusetski, Alexander

Co-Author Name(s):

Lewis K. Lim
c
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Report Title:

Title of Paper:
Not Complacent but Scared: An Alternative Explanation for Strategic Inertia among Successful Firms,”

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Conference Name:
INFORMS Marketing Science Conference

City and Province/State/Country:
Vancouver, BC

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