Publication Type:
forthcoming
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Publication Bibliography:
Rusetski, A. and Lewis K. Lim, “Not Complacent but Scared: Another Look at the Causes of Strategic Inertia among Successful Firms from a Regulatory Focus Perspective” – forthcoming in Journal of Strategic Marketing.
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Publication Title:
Not Complacent but Scared: Another Look at the Causes of Strategic Inertia among Successful Firms from a Regulatory Focus Perspective
Author Name:
Rusetski, A.
Co-Author Name(s):
Lewis K. Lim
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Title of Paper:
Not Complacent but Scared: Another Look at the Causes of Strategic Inertia among Successful Firms from a Regulatory Focus Perspective
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Journal of Strategic Marketing
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