Not Complacent but Scared: Another Look at the Causes of Strategic Inertia among Successful Firms from a Regulatory Focus Perspective


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forthcoming

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Rusetski, A. and Lewis K. Lim, “Not Complacent but Scared: Another Look at the Causes of Strategic Inertia among Successful Firms from a Regulatory Focus Perspective” – forthcoming in Journal of Strategic Marketing.

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Publication Title:
Not Complacent but Scared: Another Look at the Causes of Strategic Inertia among Successful Firms from a Regulatory Focus Perspective

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Rusetski, A.

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Lewis K. Lim
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Not Complacent but Scared: Another Look at the Causes of Strategic Inertia among Successful Firms from a Regulatory Focus Perspective

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Journal of Strategic Marketing

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