Positive Effects of a Broad Product Portfolio on Consumer Brand Perception: The Knorr Case

Publication Type:
journal articles

Publication Year:
2005

Publication Bibliography:

Stromer, Karin and Andreas Strebinger (2005): “Positive Effects of a Broad Product Portfolio on Consumer Brand Perception: The Knorr Case,” in transfer Werbeforschung & Praxis (nonrefereed part), 50, 4, 15-23 [in German].

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Break down of publication data into fields

Publication Title:
Positive Effects of a Broad Product Portfolio on Consumer Brand Perception: The Knorr Case

Author Name:
Strebinger, A.

Co-Author Name(s):

Stromer,K.
c
d

Conference Title:

Report Title:

Title of Paper:
Positive Effects of a Broad Product Portfolio on Consumer Brand Perception: The Knorr Case

Chapter Title:

Title of Journal:

Title of Book:
Werbeforschung & Praxis

Conference Name:

City and Province/State/Country:

Editor's Name (if different from Author's Name):

Volume and Issue:
50(4)

ISBN/Catalogue No:

Publisher:

City:

Page Number(s):
15-23

Publication Type:

Publication Category: