Publication Type:
conference papers
Publication Year:
2004
Publication Bibliography:
Schweiger, Günter, Andreas Strebinger, Carsten Baumgarth, Tobias Langner, Franz-Rudolf Esch, Franziska Völckner and Marina Dabic (2004), "Special Topic Workshop on Brand Research: Empirical Studies on Brand Architecture and the Implementation of Brand Extensions in Packaging and Brand Communication," in Betriebswirtschaftslehre und gesellschaftliche Verantwortung: Proceedings zur 66. Wissenschaftlichen Jahrestagung des Verbands der Hochschullehrer für Betriebswirtschaft, Ursula Schneider and Peter Steiner, eds, 328-332. Graz, Austria: Karl-Franzens Universität Graz [in German].
Publication Reference Link:
Break down of publication data into fields
Publication Title:
Special Topic Workshop on Brand Research: Empirical Studies on Brand Architecture and the Implementation of Brand Extensions in Packaging and Brand Communication
Author Name:
Strebinger, A.
Co-Author Name(s):
Schweiger,G.,Baumgarth,C.,Langner,T.,Esch,F-R.,Völckner,F. and M. Dabic
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Conference Title:
Report Title:
Title of Paper:
Special Topic Workshop on Brand Research: Empirical Studies on Brand Architecture and the Implementation of Extensions in Packaging and Brand Communication
Chapter Title:
Title of Journal:
Title of Book:
Conference Name:
Betriebswirtschaftslehre und
City and Province/State/Country:
Graz, Austria
Editor's Name (if different from Author's Name):
Ursula Schneider and Peter Steiner
Volume and Issue:
ISBN/Catalogue No:
Publisher:
Karl-Franzens Universität Graz
City:
Page Number(s):
323-332
Publication Type:
Publication Category: