Special Topic Workshop on Brand Research: Empirical Studies on Brand Architecture and the Implementation of Brand Extensions in Packaging and Brand Communication


Publication Type:
conference papers

Publication Year:
2004

Publication Bibliography:

Schweiger, Günter, Andreas Strebinger, Carsten Baumgarth, Tobias Langner, Franz-Rudolf Esch, Franziska Völckner and Marina Dabic (2004), "Special Topic Workshop on Brand Research: Empirical Studies on Brand Architecture and the Implementation of Brand Extensions in Packaging and Brand Communication," in Betriebswirtschaftslehre und gesellschaftliche Verantwortung: Proceedings zur 66. Wissenschaftlichen Jahrestagung des Verbands der Hochschullehrer für Betriebswirtschaft, Ursula Schneider and Peter Steiner, eds, 328-332. Graz, Austria: Karl-Franzens Universität Graz [in German].

Publication Reference Link:

Break down of publication data into fields

Publication Title:
Special Topic Workshop on Brand Research: Empirical Studies on Brand Architecture and the Implementation of Brand Extensions in Packaging and Brand Communication

Author Name:
Strebinger, A.

Co-Author Name(s):

Schweiger,G.,Baumgarth,C.,Langner,T.,Esch,F-R.,Völckner,F. and M. Dabic
c
d

Conference Title:

Report Title:

Title of Paper:
Special Topic Workshop on Brand Research: Empirical Studies on Brand Architecture and the Implementation of Extensions in Packaging and Brand Communication

Chapter Title:

Title of Journal:

Title of Book:

Conference Name:
Betriebswirtschaftslehre und

City and Province/State/Country:
Graz, Austria

Editor's Name (if different from Author's Name):
Ursula Schneider and Peter Steiner

Volume and Issue:

ISBN/Catalogue No:

Publisher:
Karl-Franzens Universität Graz

City:

Page Number(s):
323-332

Publication Type:

Publication Category: