Strategic Brand Concept and Brand Architecture Strategy - A Proposed Model


Publication Type:
conference proceedings

Publication Year:
2004

Publication Bibliography:

Strebinger, Andreas (2004), "Strategic Brand Concept and Brand Architecture Strategy - A Proposed Model," in Advances in Consumer Research, Barbara E. Kahn and Mary Frances Luce, eds, 656-661. Valdosta, GA: Association for Consumer Research.

Publication Reference Link:

Break down of publication data into fields

Publication Title:
Strategic Brand Concept and Brand Architecture Strategy - A Proposed Model

Author Name:
Strebinger, Andreas

Co-Author Name(s):

c
d

Conference Title:

Report Title:

Title of Paper:
Strategic Brand Concept and Brand Architecture Strategy - A Proposed Model

Chapter Title:

Title of Journal:

Title of Book:
Advances in Consumer Research

Conference Name:

City and Province/State/Country:

Editor's Name (if different from Author's Name):
Barbara E. Kahn and Mary Frances Luce

Volume and Issue:

ISBN/Catalogue No:

Publisher:
Association for Consumer Research

City:
Valdosta, GA

Page Number(s):
656-661

Publication Type:

Publication Category: