Publication Type:
conference proceedings
Publication Year:
2004
Publication Bibliography:
Strebinger, Andreas (2004), "Strategic Brand Concept and Brand Architecture Strategy - A Proposed Model," in Advances in Consumer Research, Barbara E. Kahn and Mary Frances Luce, eds, 656-661. Valdosta, GA: Association for Consumer Research.
Publication Reference Link:
Break down of publication data into fields
Publication Title:
Strategic Brand Concept and Brand Architecture Strategy - A Proposed Model
Author Name:
Strebinger, Andreas
Co-Author Name(s):
c
d
Conference Title:
Report Title:
Title of Paper:
Strategic Brand Concept and Brand Architecture Strategy - A Proposed Model
Chapter Title:
Title of Journal:
Title of Book:
Advances in Consumer Research
Conference Name:
City and Province/State/Country:
Editor's Name (if different from Author's Name):
Barbara E. Kahn and Mary Frances Luce
Volume and Issue:
ISBN/Catalogue No:
Publisher:
Association for Consumer Research
City:
Valdosta, GA
Page Number(s):
656-661
Publication Type:
Publication Category: