Strategies for market positioning in the competitive higher education market: pitfalls for a professional service firm


Publication Type:
conference papers

Publication Year:
2009

Publication Bibliography:

Shams, F., ‘Strategies for market positioning in the competitive higher education market: pitfalls for a professional service firm’, The annual seminar of the internationalisation of higher education institutions, ICHEM, University of Bath, 2009

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Strategies for market positioning in the competitive higher education market: pitfalls for a professional service firm

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