The Advantage of Market Leaders in Consumer Brand Assessment: Heuristic Purchasing Decision as a Function of Consumer Involvement, Product k

Publication Type:
books

Publication Year:
2001

Publication Bibliography:

Strebinger, Andreas (2001), The Advantage of Market Leaders in Consumer Brand Assessment: Heuristic Purchasing Decisions as a Function of Consumer Involvement, Product Knowledge and Brand Consciousness, Vienna: Facultas [in German].

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Publication Title:
The Advantage of Market Leaders in Consumer Brand Assessment: Heuristic Purchasing Decision as a Function of Consumer Involvement, Product k

Author Name:
Strebinger, Andreas

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Title of Book:
The Advantage of Market Leaders in Consumer Brand Assessment: Heuristic Purchasing Decisions as a Function of Consumer Involvement

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Publisher:
Facultas

City:
Vienna

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