The Effects of an Exposure to the Product Portfolio of a Brand on its Flagship Products and Brand Extendibility


Publication Type:
conference proceedings

Publication Year:
2003

Publication Bibliography:

Strebinger, Andreas (2004), "The Effects of an Exposure to the Product Portfolio of a Brand on its Flagship Products and Brand Extendibility," in: Die Unternehmung, 58, 279-300 [in German].

Publication Reference Link:

Break down of publication data into fields

Publication Title:
The Effects of an Exposure to the Product Portfolio of a Brand on its Flagship Products and Brand Extendibility

Author Name:
Strebinger, A.

Co-Author Name(s):

c
d

Conference Title:

Report Title:

Title of Paper:
The Effects of an Exposure to the Product Portfolio of a Brand on its Flagship Products and Brand Extendibility

Chapter Title:

Title of Journal:
Die Unternehmung

Title of Book:

Conference Name:

City and Province/State/Country:

Editor's Name (if different from Author's Name):

Volume and Issue:
58

ISBN/Catalogue No:

Publisher:

City:
279-300

Page Number(s):

Publication Type:

Publication Category: