Publication Type:
journal articles
Publication Year:
2004
Publication Bibliography:
Strebinger, Andreas (2004), "The Effects of an Exposure to the Product Portfolio of a Brand on its Flagship Products and Brand Extendibility," in: Die Unternehmung, 58, 279-300 [in German].
Publication Reference Link:
Break down of publication data into fields
Publication Title:
The Effects of an Exposure to the Product Portfolio of a Brand on its Flagship Products and Brand Extendibility
Author Name:
Strebinger, A.
Co-Author Name(s):
c
d
Conference Title:
Report Title:
Title of Paper:
The Effects of an Exposure to the Product Portfolio of a Brand on its Flagship Products and Brand Extendibility
Chapter Title:
Title of Journal:
Die Unternehmung
Title of Book:
Conference Name:
City and Province/State/Country:
Editor's Name (if different from Author's Name):
Volume and Issue:
58
ISBN/Catalogue No:
Publisher:
City:
Page Number(s):
279-300
Publication Type:
Publication Category: