Publication Type:
journal articles
Publication Year:
2006
Publication Bibliography:
Strebinger, Andreas and Horst Treiblmaier (2006), "The Impact of Business to Consumer ECommerce on Organizational Structure, Brand Architecture, IT-Structure and their Interrelations," in: Schmalenbach Business Review, 58, 1, 81-113.
Publication Reference Link:
Break down of publication data into fields
Publication Title:
The Impact of Business to Consumer ECommerce Organizational Structure, Brand Architecture, IT-Structure and their Interrelations
Author Name:
Strebinger, A.
Co-Author Name(s):
H. Treiblmaier
c
d
Conference Title:
Report Title:
Title of Paper:
The Impact of Business to Consumer ECommerce on Organizational Structure, Brand Architecture, IT-Structure and their Interrelations
Chapter Title:
Title of Journal:
Schmalenbach Business Review
Title of Book:
Conference Name:
City and Province/State/Country:
Editor's Name (if different from Author's Name):
Volume and Issue:
58(1)
ISBN/Catalogue No:
Publisher:
City:
Page Number(s):
81-113
Publication Type:
Publication Category: