The Impact of Business to Consumer ECommerce Organizational Structure, Brand Architecture, IT-Structure and their Interrelations


Publication Type:
journal articles

Publication Year:
2006

Publication Bibliography:

Strebinger, Andreas and Horst Treiblmaier (2006), "The Impact of Business to Consumer ECommerce on Organizational Structure, Brand Architecture, IT-Structure and their Interrelations," in: Schmalenbach Business Review, 58, 1, 81-113.

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Break down of publication data into fields

Publication Title:
The Impact of Business to Consumer ECommerce Organizational Structure, Brand Architecture, IT-Structure and their Interrelations

Author Name:
Strebinger, A.

Co-Author Name(s):

H. Treiblmaier
c
d

Conference Title:

Report Title:

Title of Paper:
The Impact of Business to Consumer ECommerce on Organizational Structure, Brand Architecture, IT-Structure and their Interrelations

Chapter Title:

Title of Journal:
Schmalenbach Business Review

Title of Book:

Conference Name:

City and Province/State/Country:

Editor's Name (if different from Author's Name):

Volume and Issue:
58(1)

ISBN/Catalogue No:

Publisher:

City:

Page Number(s):
81-113

Publication Type:

Publication Category: