Publication Type:
conference papers
Publication Year:
2004
Publication Bibliography:
Baumgarth, Carsten and Andreas Strebinger (2004), “The Importance of Fit in Brand Leveraging: Towards a Generalized Theory of Fit,” in Betriebswirtschaftslehre und gesellschaftliche Verantwortung: Proceedings zur 66. Wissenschaftlichen Jahrestagung des Verbands der Hochschullehrer für Betriebswirtschaft, Ursula Schneider and Peter Steiner, eds, 136-139. Graz, Austria: Karl-Franzens Universität Graz [in German].
Publication Reference Link:
Break down of publication data into fields
Publication Title:
The Importance of Fit in Brand Leveraging: Towards a Generalized Theory of Fit
Author Name:
Strebinger, A.
Co-Author Name(s):
Baumgarth,C.
c
d
Conference Title:
Report Title:
Title of Paper:
The Importance of Fit in Brand Leveraging: Towards a Generalized Theory of Fit
Chapter Title:
Title of Journal:
Title of Book:
Conference Name:
Wissenschaftlichen Jahrestagung des Verbands der Hochschullehrer für Betriebswirtschaft
City and Province/State/Country:
Graz, Austria
Editor's Name (if different from Author's Name):
Ursula Schneider and Peter Steiner
Volume and Issue:
ISBN/Catalogue No:
Publisher:
Karl-Franzens Universität Graz
City:
Page Number(s):
136-139
Publication Type:
Publication Category:
