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Publication Type:
journal articles

Publication Year:
2021

Publication Bibliography:

Sharma, I., Jain, K., and Gupta, R., (2021), “The power to voice my hate! Exploring the effect of brand hate and perceived social media power on negative eWOM”, Journal of Asia Business Studies, DOI: https://doi.org/10.1108/JABS-10-2020-0423

Publication Reference Link:
https://doi.org/10.1108/JABS-10-2020-0423

Break down of publication data into fields

Publication Title:
The power to voice my hate! Exploring the effect of brand hate and perceived social media power on negative eWOM

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Journal of Asia Business Studies

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