Verbal Versus Pictorial Stimuli in Conjoint Analysis: The Moderating Effect of Involvement and Hemisphericity

Publication Type:
conference papers

Publication Year:
2000

Publication Bibliography:

Strebinger, Andreas, Sabine Hoffmann, Günter Schweiger and Thomas Otter (2000), "Verbal Versus Pictorial Stimuli in Conjoint Analysis: The Moderating Effect of Involvement and Hemisphericity," in Enhancing Knowledge Development in Marketing, 2000 AMA Educators´ Proceedings, Gregory T. Gundlach and Patrick E. Murphy, eds, 182-188. Chicago: American Marketing Association.

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Break down of publication data into fields

Publication Title:
Verbal Versus Pictorial Stimuli in Conjoint Analysis: The Moderating Effect of Involvement and Hemisphericity

Author Name:
Strebinger, A.

Co-Author Name(s):

Hoffmann,S.,Schweiger,G.,and T. Otter
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d

Conference Title:

Report Title:

Title of Paper:
Verbal Versus Pictorial Stimuli in Conjoint Analysis: The Moderating Effect of Involvement and Hemisphericity

Chapter Title:

Title of Journal:

Title of Book:
Enhancing Knowledge Development in Marketing, 2000 AMA Educators´ Proceedings

Conference Name:

City and Province/State/Country:

Editor's Name (if different from Author's Name):
Gregory T. Gundlach and Patrick E. Murphy

Volume and Issue:

ISBN/Catalogue No:

Publisher:
American Marketing Association

City:
Chicago

Page Number(s):
182-188

Publication Type:

Publication Category: