Bae, Y. H., Gruca, T. S., Lim, H., & Russell, G. J. (2024). Category-Level Drivers of the Market Share-Rank Power Law Relationship. European Journal of Marketing, 58(6), 1653-1675

Ching, A., Horstmann, I. & Lim, H.* (2021). Complementarity of Information Products, Review of Marketing Science, 19(1), 1-32.

Ching, A., & Lim, H.* (2020). A Structural Model of Correlated Learning and Late-mover Advantages: The Case of Statins. Management Science, 66(3), 1095-1123.

Bae, Y. H., Gruca, T. S., Lim, H., & Russell, G. J. (2020). The Size-Rank Relationship for Market Shares of Consumer Packaged Goods. Applied Economics, 52(54), 5986-5994. [ABDC JQL A]

Yim, S., Bae, Y. H., Lim, H., & Kwon, J. (2019). The Role of Marketing Capability in Linking CSR to Corporate Financial Performance: When CSR Gives Positive Signals to Stakeholders. European Journal of Marketing, 53(7), 1333-1354. [ABDC JQL A*]

Ching, A., Clark, R., Horstmann, I. & Lim, H.* (2016). The Effects of Publicity on Demand: The Case of Anti-cholesterol Drugs, Marketing Science, 35(1), 158-181. [ABDC JQL A*]