Hyunwoo Lim
![Photo of Hyunwoo Lim](https://profiles.laps.yorku.ca/files/profie-wpcf_110x138.jpg?x81992)
Associate Professor
Office: Atkinson College, 262
Phone: 416-736-2100 Ext: 77167
Email: hlim@yorku.ca
Primary website: Personal Website
Degrees
PhD in Management (Marketing Concentration), University of TorontoMBA, Seoul National University
BS in Computer Engineering, Seoul National University
Research Interests
Ching, A., Horstmann, I. & Lim, H.* (2021). Complementarity of Information Products, Review of Marketing Science, 19(1), 1-32.
Ching, A., & Lim, H.* (2020). A Structural Model of Correlated Learning and Late-mover Advantages: The Case of Statins. Management Science, 66(3), 1095-1123.
Bae, Y. H., Gruca, T. S., Lim, H., & Russell, G. J. (2020). The Size-Rank Relationship for Market Shares of Consumer Packaged Goods. Applied Economics, 52(54), 5986-5994. [ABDC JQL A]
Degrees
PhD in Management (Marketing Concentration), University of TorontoMBA, Seoul National University
BS in Computer Engineering, Seoul National University
Research Interests
All Publications
Ching, A., Horstmann, I. & Lim, H.* (2021). Complementarity of Information Products, Review of Marketing Science, 19(1), 1-32.
Ching, A., & Lim, H.* (2020). A Structural Model of Correlated Learning and Late-mover Advantages: The Case of Statins. Management Science, 66(3), 1095-1123.
Bae, Y. H., Gruca, T. S., Lim, H., & Russell, G. J. (2020). The Size-Rank Relationship for Market Shares of Consumer Packaged Goods. Applied Economics, 52(54), 5986-5994. [ABDC JQL A]