hlim


Hyunwoo Lim

Photo of Hyunwoo Lim

School of Administrative Studies

Assistant Professor

Office: Atkinson College, 262
Phone: 416-736-2100 Ext: 77167
Email: hlim@yorku.ca
Primary website: Personal Website

Degrees

PhD in Management (Marketing Concentration), University of Toronto
MBA, Seoul National University
BS in Computer Engineering, Seoul National University

Research Interests

Marketing , Economics, Healthcare Industry, Econometric Models
Journal Articles

Publication
Year

“A Structural Model of Correlated Learning and Late-mover Advantages: The Case of Statins” (with Andrew Ching), Management Science, 66(3) pp. 1095-1123, 2020. [ABDC JQL A*]

2020

“The Size-Rank Relationship for Market Shares of Consumer Packaged Goods” (with Young Han Bae, Thomas S. Gruca and Gary J. Russell), Applied Economics, forthcoming, 2020. [ABDC JQL A]

2020

“The Role of Marketing Capability in Linking CSR to Corporate Financial Performance: When CSR Gives Positive Signals to Stakeholders” (with Hyunsoon Yim, Young Han Bae and Jaehwan Kwon), European Journal of Marketing, 53(7) pp. 1333-1354, 2019. [ABDC JQL A*]

2019

“The Effects of Publicity on Demand: The Case of Anti-cholesterol Drugs” (with Andrew Ching, Robert Clark and Ig Horstmann), Marketing Science, 35(1) pp.158-181, 2016. [ABDC JQL A*]

2016

Approach to Teaching


3 Sections of ADMS 2200 (Fall)
1 Section of ADMS 4265 (Winter)


Current Courses

Term Course Number Section Title Type
Fall 2020 AP/ADMS2200 3.0 C Introductory Marketing LECT
Fall 2020 AP/ADMS2200 3.0 D Introductory Marketing LECT
Fall 2020 AP/ADMS2200 3.0 F Introductory Marketing LECT


Upcoming Courses

Term Course Number Section Title Type
Winter 2021 AP/ADMS4265 3.0 Z Marketing Analytics LECT

Degrees

PhD in Management (Marketing Concentration), University of Toronto
MBA, Seoul National University
BS in Computer Engineering, Seoul National University

Research Interests

Marketing , Economics, Healthcare Industry, Econometric Models

All Publications


Journal Articles

Publication
Year

“A Structural Model of Correlated Learning and Late-mover Advantages: The Case of Statins” (with Andrew Ching), Management Science, 66(3) pp. 1095-1123, 2020. [ABDC JQL A*]

2020

“The Size-Rank Relationship for Market Shares of Consumer Packaged Goods” (with Young Han Bae, Thomas S. Gruca and Gary J. Russell), Applied Economics, forthcoming, 2020. [ABDC JQL A]

2020

“The Role of Marketing Capability in Linking CSR to Corporate Financial Performance: When CSR Gives Positive Signals to Stakeholders” (with Hyunsoon Yim, Young Han Bae and Jaehwan Kwon), European Journal of Marketing, 53(7) pp. 1333-1354, 2019. [ABDC JQL A*]

2019

“The Effects of Publicity on Demand: The Case of Anti-cholesterol Drugs” (with Andrew Ching, Robert Clark and Ig Horstmann), Marketing Science, 35(1) pp.158-181, 2016. [ABDC JQL A*]

2016

Approach to Teaching


3 Sections of ADMS 2200 (Fall)
1 Section of ADMS 4265 (Winter)


Current Courses

Term Course Number Section Title Type
Fall 2020 AP/ADMS2200 3.0 C Introductory Marketing LECT
Fall 2020 AP/ADMS2200 3.0 D Introductory Marketing LECT
Fall 2020 AP/ADMS2200 3.0 F Introductory Marketing LECT


Upcoming Courses

Term Course Number Section Title Type
Winter 2021 AP/ADMS4265 3.0 Z Marketing Analytics LECT