hlim


Hyunwoo Lim

Photo of Hyunwoo Lim

School of Administrative Studies

Assistant Professor

Office: Atkinson College, 262
Phone: 416-736-2100 Ext: 77167
Email: hlim@yorku.ca
Primary website: Personal Website

Degrees

PhD in Management (Marketing Concentration), University of Toronto
MBA, Seoul National University
BS in Computer Engineering, Seoul National University

Research Interests

Marketing , Economics, Healthcare Industry, Econometric Models
Journal Articles

Publication
Year

“A Structural Model of Correlated Learning and Late-mover Advantages: The Case of Statins” (with Andrew Ching), Management Science, 66(3) pp. 1095-1123, 2020. [ABDC JQL A*]

2020

“The Size-Rank Relationship for Market Shares of Consumer Packaged Goods” (with Young Han Bae, Thomas S. Gruca and Gary J. Russell), Applied Economics, 52(54) pp. 5986-5994, 2020. [ABDC JQL A]

2020

“The Role of Marketing Capability in Linking CSR to Corporate Financial Performance: When CSR Gives Positive Signals to Stakeholders” (with Hyunsoon Yim, Young Han Bae and Jaehwan Kwon), European Journal of Marketing, 53(7) pp. 1333-1354, 2019. [ABDC JQL A*]

2019

“The Effects of Publicity on Demand: The Case of Anti-cholesterol Drugs” (with Andrew Ching, Robert Clark and Ig Horstmann), Marketing Science, 35(1) pp.158-181, 2016. [ABDC JQL A*]

2016

Research Reports

Publication
Year

“The Secret to Linking CSR to Financial Profitability” (with Sean Yim, Young Han Bae and Jaehwan Kwon), Keller Center Research Report, 13(4), 2020.

2000

Approach to Teaching


3 Sections of ADMS 2200 (Fall)
1 Section of ADMS 4265 (Winter)


Current Courses

Term Course Number Section Title Type
Winter 2021 AP/ADMS4265 3.0 Z Marketing Analytics LECT


Degrees

PhD in Management (Marketing Concentration), University of Toronto
MBA, Seoul National University
BS in Computer Engineering, Seoul National University

Research Interests

Marketing , Economics, Healthcare Industry, Econometric Models

All Publications


Journal Articles

Publication
Year

“A Structural Model of Correlated Learning and Late-mover Advantages: The Case of Statins” (with Andrew Ching), Management Science, 66(3) pp. 1095-1123, 2020. [ABDC JQL A*]

2020

“The Size-Rank Relationship for Market Shares of Consumer Packaged Goods” (with Young Han Bae, Thomas S. Gruca and Gary J. Russell), Applied Economics, 52(54) pp. 5986-5994, 2020. [ABDC JQL A]

2020

“The Role of Marketing Capability in Linking CSR to Corporate Financial Performance: When CSR Gives Positive Signals to Stakeholders” (with Hyunsoon Yim, Young Han Bae and Jaehwan Kwon), European Journal of Marketing, 53(7) pp. 1333-1354, 2019. [ABDC JQL A*]

2019

“The Effects of Publicity on Demand: The Case of Anti-cholesterol Drugs” (with Andrew Ching, Robert Clark and Ig Horstmann), Marketing Science, 35(1) pp.158-181, 2016. [ABDC JQL A*]

2016

Research Reports

Publication
Year

“The Secret to Linking CSR to Financial Profitability” (with Sean Yim, Young Han Bae and Jaehwan Kwon), Keller Center Research Report, 13(4), 2020.

2000

Approach to Teaching


3 Sections of ADMS 2200 (Fall)
1 Section of ADMS 4265 (Winter)


Current Courses

Term Course Number Section Title Type
Winter 2021 AP/ADMS4265 3.0 Z Marketing Analytics LECT