hlim


Hyunwoo Lim

Photo of Hyunwoo Lim

School of Administrative Studies

Assistant Professor

Office: Atkinson College, 262
Phone: 416-736-2100 Ext: 77167
Email: hlim@yorku.ca
Primary website: Personal Website

Degrees

PhD in Management (Marketing Concentration), University of Toronto
MBA, Seoul National University
BS in Computer Engineering, Seoul National University

Research Interests

Marketing , Economics, Healthcare Industry, Econometric Models
Journal Articles

Publication
Year

Ching, A., Horstmann, I. & Lim, H.* (2021). Complementarity of Information Products, Review of Marketing Science, Forthcoming.

2021

Ching, A., & Lim, H.* (2020). A Structural Model of Correlated Learning and Late-mover Advantages: The Case of Statins. Management Science, 66(3), 1095-1123.

2020

Bae, Y. H., Gruca, T. S., Lim, H., & Russell, G. J. (2020). The Size-Rank Relationship for Market Shares of Consumer Packaged Goods. Applied Economics, 52(54), 5986-5994. [ABDC JQL A]

2020

Yim, S., Bae, Y. H., Lim, H., & Kwon, J. (2019). The Role of Marketing Capability in Linking CSR to Corporate Financial Performance: When CSR Gives Positive Signals to Stakeholders. European Journal of Marketing, 53(7), 1333-1354. [ABDC JQL A*]

2019

Ching, A., Clark, R., Horstmann, I. & Lim, H.* (2016). The Effects of Publicity on Demand: The Case of Anti-cholesterol Drugs, Marketing Science, 35(1), 158-181. [ABDC JQL A*]

2016

Research Reports

Publication
Year

Yim, S., Bae, Y. H., Lim, H., & Kwon, J. (2020). The Secret to Linking CSR to Financial Profitability. Keller Center Research Report, 13 (4).

2020

Approach to Teaching


2 Sections of ADMS 2200 (Fall/Winter)
1 Section of MSMG 6410 (Marketing Analytics Graduate, Fall)
1 Section of ADMS 4265 (Marketing Analytics Undergraduate, Winter)



Degrees

PhD in Management (Marketing Concentration), University of Toronto
MBA, Seoul National University
BS in Computer Engineering, Seoul National University

Research Interests

Marketing , Economics, Healthcare Industry, Econometric Models

All Publications


Journal Articles

Publication
Year

Ching, A., Horstmann, I. & Lim, H.* (2021). Complementarity of Information Products, Review of Marketing Science, Forthcoming.

2021

Ching, A., & Lim, H.* (2020). A Structural Model of Correlated Learning and Late-mover Advantages: The Case of Statins. Management Science, 66(3), 1095-1123.

2020

Bae, Y. H., Gruca, T. S., Lim, H., & Russell, G. J. (2020). The Size-Rank Relationship for Market Shares of Consumer Packaged Goods. Applied Economics, 52(54), 5986-5994. [ABDC JQL A]

2020

Yim, S., Bae, Y. H., Lim, H., & Kwon, J. (2019). The Role of Marketing Capability in Linking CSR to Corporate Financial Performance: When CSR Gives Positive Signals to Stakeholders. European Journal of Marketing, 53(7), 1333-1354. [ABDC JQL A*]

2019

Ching, A., Clark, R., Horstmann, I. & Lim, H.* (2016). The Effects of Publicity on Demand: The Case of Anti-cholesterol Drugs, Marketing Science, 35(1), 158-181. [ABDC JQL A*]

2016

Research Reports

Publication
Year

Yim, S., Bae, Y. H., Lim, H., & Kwon, J. (2020). The Secret to Linking CSR to Financial Profitability. Keller Center Research Report, 13 (4).

2020

Approach to Teaching


2 Sections of ADMS 2200 (Fall/Winter)
1 Section of MSMG 6410 (Marketing Analytics Graduate, Fall)
1 Section of ADMS 4265 (Marketing Analytics Undergraduate, Winter)