Hyunwoo Lim

School of Administrative Studies
Assistant Professor
Office: Atkinson College, 262
Phone: 416-736-2100 Ext: 77167
Email: hlim@yorku.ca
Primary website: Personal Website
Degrees
PhD in Management (Marketing Concentration), University of TorontoMBA, Seoul National University
BS in Computer Engineering, Seoul National University
Research Interests
Ching, A., Horstmann, I. & Lim, H.* (2021). Complementarity of Information Products, Review of Marketing Science, Forthcoming.
Ching, A., & Lim, H.* (2020). A Structural Model of Correlated Learning and Late-mover Advantages: The Case of Statins. Management Science, 66(3), 1095-1123.
Bae, Y. H., Gruca, T. S., Lim, H., & Russell, G. J. (2020). The Size-Rank Relationship for Market Shares of Consumer Packaged Goods. Applied Economics, 52(54), 5986-5994. [ABDC JQL A]
Approach to Teaching
2 Sections of ADMS 2200 (Fall/Winter)
1 Section of MSMG 6410 (Marketing Analytics Graduate, Fall)
1 Section of ADMS 4265 (Marketing Analytics Undergraduate, Winter)
Degrees
PhD in Management (Marketing Concentration), University of TorontoMBA, Seoul National University
BS in Computer Engineering, Seoul National University
Research Interests
All Publications
Ching, A., Horstmann, I. & Lim, H.* (2021). Complementarity of Information Products, Review of Marketing Science, Forthcoming.
Ching, A., & Lim, H.* (2020). A Structural Model of Correlated Learning and Late-mover Advantages: The Case of Statins. Management Science, 66(3), 1095-1123.
Bae, Y. H., Gruca, T. S., Lim, H., & Russell, G. J. (2020). The Size-Rank Relationship for Market Shares of Consumer Packaged Goods. Applied Economics, 52(54), 5986-5994. [ABDC JQL A]
Approach to Teaching
2 Sections of ADMS 2200 (Fall/Winter)
1 Section of MSMG 6410 (Marketing Analytics Graduate, Fall)
1 Section of ADMS 4265 (Marketing Analytics Undergraduate, Winter)