hlim


Hyunwoo Lim

Photo of Hyunwoo Lim

Assistant Professor

Office: Atkinson College, 262
Phone: 416-736-2100 Ext: 77167
Email: hlim@yorku.ca
Primary website: Personal Website

Degrees

PhD in Management (Marketing Concentration), University of Toronto
MBA, Seoul National University
BS in Computer Engineering, Seoul National University

Research Interests

Marketing , Economics, Healthcare Industry, Econometric Models
Journal Articles

Publication
Year

Ching, A., Horstmann, I. & Lim, H.* (2021). Complementarity of Information Products, Review of Marketing Science, 19(1), 1-32.

2021

Ching, A., & Lim, H.* (2020). A Structural Model of Correlated Learning and Late-mover Advantages: The Case of Statins. Management Science, 66(3), 1095-1123.

2020

Bae, Y. H., Gruca, T. S., Lim, H., & Russell, G. J. (2020). The Size-Rank Relationship for Market Shares of Consumer Packaged Goods. Applied Economics, 52(54), 5986-5994. [ABDC JQL A]

2020

Yim, S., Bae, Y. H., Lim, H., & Kwon, J. (2019). The Role of Marketing Capability in Linking CSR to Corporate Financial Performance: When CSR Gives Positive Signals to Stakeholders. European Journal of Marketing, 53(7), 1333-1354. [ABDC JQL A*]

2019

Ching, A., Clark, R., Horstmann, I. & Lim, H.* (2016). The Effects of Publicity on Demand: The Case of Anti-cholesterol Drugs, Marketing Science, 35(1), 158-181. [ABDC JQL A*]

2016

Research Reports

Publication
Year

Yim, S., Bae, Y. H., Lim, H., & Kwon, J. (2020). The Secret to Linking CSR to Financial Profitability. Keller Center Research Report, 13 (4).

2020

Approach to Teaching



Current Courses

Term Course Number Section Title Type
Fall 2023 AP/ADMS2200 3.0 K Introductory Marketing LECT


Upcoming Courses

Term Course Number Section Title Type
Winter 2024 AP/ADMS4265 3.0 X Marketing Analytics LECT
Winter 2024 GS/MSMG6410 3.0 M Marketing Analytics LECT

Degrees

PhD in Management (Marketing Concentration), University of Toronto
MBA, Seoul National University
BS in Computer Engineering, Seoul National University

Research Interests

Marketing , Economics, Healthcare Industry, Econometric Models

All Publications


Journal Articles

Publication
Year

Ching, A., Horstmann, I. & Lim, H.* (2021). Complementarity of Information Products, Review of Marketing Science, 19(1), 1-32.

2021

Ching, A., & Lim, H.* (2020). A Structural Model of Correlated Learning and Late-mover Advantages: The Case of Statins. Management Science, 66(3), 1095-1123.

2020

Bae, Y. H., Gruca, T. S., Lim, H., & Russell, G. J. (2020). The Size-Rank Relationship for Market Shares of Consumer Packaged Goods. Applied Economics, 52(54), 5986-5994. [ABDC JQL A]

2020

Yim, S., Bae, Y. H., Lim, H., & Kwon, J. (2019). The Role of Marketing Capability in Linking CSR to Corporate Financial Performance: When CSR Gives Positive Signals to Stakeholders. European Journal of Marketing, 53(7), 1333-1354. [ABDC JQL A*]

2019

Ching, A., Clark, R., Horstmann, I. & Lim, H.* (2016). The Effects of Publicity on Demand: The Case of Anti-cholesterol Drugs, Marketing Science, 35(1), 158-181. [ABDC JQL A*]

2016

Research Reports

Publication
Year

Yim, S., Bae, Y. H., Lim, H., & Kwon, J. (2020). The Secret to Linking CSR to Financial Profitability. Keller Center Research Report, 13 (4).

2020

Approach to Teaching



Current Courses

Term Course Number Section Title Type
Fall 2023 AP/ADMS2200 3.0 K Introductory Marketing LECT


Upcoming Courses

Term Course Number Section Title Type
Winter 2024 AP/ADMS4265 3.0 X Marketing Analytics LECT
Winter 2024 GS/MSMG6410 3.0 M Marketing Analytics LECT