lnjiang


Ling Jiang

Photo of Ling Jiang

School of Information Technology

Assistant Professor

Email: lnjiang@yorku.ca


Dr. Ling Jiang received her PhD in Information Systems (IS) from the College of Business at City University of Hong Kong. Her research interests focus on user behaviors in online labor markets and user-generated content (UGC) platforms. Her research has appeared in leading IS journals including Journal of the Association for Information Systems (JAIS), Journal of the Association for Information Science and Technology (JASIST) and Internet Research, as well as in top-tier communication journal New Media and Society (NMS). She also presented her research at IS conferences such as International Conference on Information Systems (ICIS) and Hawaii International Conference on System Sciences (HICSS).

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Degrees

PhD in Information Systems, City University of Hong Kong
BSc in Computer Science, Central China Normal University

Research Interests

, Online labor platforms, User-generated content (UGC) platforms, Platform economy
Journal Articles

Publication
Year

Ling Jiang, Xingyu Chen, Sentao Miao, and Cong Shi (2024) “Play it safe or leave the comfort zone? Optimal content strategies for social media influencers on streaming video platforms”, Decision Support Systems, 179, Article 114148.

2024

Xingyu Chen, Ling Jiang, Sentao Miao, and Cong Shi (2023) “Road to micro-celebration: The role of mutation strategy of micro-celebrity in digital media”, New Media and Society, 25(12), 3455–3476.

2023

Xingyu Chen, Li Ji, Ling Jiang, and Justin T. Huang (2023) “The bright side of emotional extremity: Evidence from tipping in live streaming platform”, Information and Management, 60(1), Article 103726.

2023

Ling Jiang and Christian Wagner (2022) “A machine-learning approach for research model creation in theory building research”, Issues in Information Systems, 23(3), 100-113.

2022

Xingyu Chen, Yitong Wang, Da Tao, Ling Jiang, and Shaobo Li (2021) “Antecedents of smartphone multitasking: Roles of demographics, personalities, and motivations”, Internet Research, 31(4), 1405-1443.

2021

Ling Jiang, Christian Wagner, and Xingyu Chen (2021) “Taking time into account: Understanding microworkers’ continued participation in microtasks”, Journal of the Association for Information Systems, 22(4), 893-930.

2021

Ling Jiang, Kristijan Mirkovski, Jeffrey D. Wall, Christian Wagner, and Paul Benjamin Lowry (2018) “Proposing the Core Contributor Withdrawal Theory (CCWT) to understand core contributor withdrawal from online peer-production communities”, Internet Research, 28(4), 988-1028.

2018

Ling Jiang and Christian Wagner (2015) “Perceptions of justice or injustice as determinant of contributor defections from online communities”, Journal of the Association for Information Science and Technology, 66(7), 1477–1493.

2015

Christian Wagner and Ling Jiang (2012) "Harnessing the power of social media for creativity support: A three-pronged approach", Knowledge Management and E-Learning: An International Journal, 4(2), 174-194.

2012

Conference Proceedings

Publication
Year

Ling Jiang and Christian Wagner (2024) “How Low is Low? Crowdworker Perceptions of Microtask Payments in Work versus Leisure Situations”, ACM CHI Conference on Human Factors in Computing Systems, Hawaii, USA.

2024

Ling Jiang and Christian Wagner (2022) “A machine-learning approach for research model creation in theory building research”, International Association for Computer Information Systems (IACIS) Annual Conference, Las Vegas, United States.

2022

Chen, X.Y., Ji, L., Jiang, L., and Huang, J. (2021). “Bright Side of Emotional Extremity: Evidence from Live Streaming Platform”, Wuhan International Conference on Electronic Business (WHICEB), Wuhan, China. (Best Paper Nominee)

2021

Jiang, L. and Wagner, C. (2017) "Understanding workers’ perceived value of participation in micro-task crowdsourcing", Changing Nature of Work (CNoW) Pre-ICIS Workshop, Seoul, South Korea.

2017

Jiang, L., Wagner, C. and Nardi, B. (2015) “Not just in it for the money: A qualitative investigation of workers’ perceived benefits of micro-task crowdsourcing”. 48th Hawaii International Conference on System Sciences (HICSS), Hawaii, USA. (Best Paper Nominee)

2015

Jiang, L. and Wagner, C. (2014) “Participation in micro-task crowdsourcing markets as work and leisure: The impact of motivation and micro-time structuring”, Collective Intelligence 2014, MIT, MA, USA.

2014

Jiang, L. and Wagner, C. (2014) “Structuring time through participation in micro-task crowdsourcing: A time allocation perspective”, 2014 International Conference on Information Systems (ICIS), Auckland, New Zealand.

2014

Jiang, L., Lowry, P. B. and Wagner, C. (2013) “Understanding contributor withdrawal from online communities: The role of cognitive dissonance and emotional change”, JAIS theory development workshop 2013, Milan, Italy.

2013

Jiang, L., Wagner, C. and Schneider, C. (2011) "Perception of injustice in virtual commons: An empirical study on contributors’ withdrawal from online communities", Proceedings of the Diffusion Interest Group in Information Technology (DIGIT) Workshop 2011, Shanghai, China.

2011

Other

Publication
Year

Chen, X.Y., Ji, L., Jiang, L., Lu, S.J. and Yao, D. (2020). “Mobiuspace: Venturing into emerging markets”, Ivey Publishing, 2020-04-27.

2020

Chen, X.Y., Jiang, L., Ji, L., and Yao, D. (2020). “Youliaodao in the era of knowledge economy: Go big or go home?”, Ivey Publishing, 2020-04-20.

2020


Current Courses

Term Course Number Section Title Type
Fall 2024 AP/ITEC3505 3.0 A IT Project Management LECT
Fall 2024 GS/ITEC6810 3.0 A Intro to Computational Social Science LECT


Upcoming Courses

Term Course Number Section Title Type
Winter 2025 AP/ITEC3505 3.0 M IT Project Management LECT
Winter 2025 AP/ITEC1620 3.0 N Object-Based Programming LECT


Dr. Ling Jiang received her PhD in Information Systems (IS) from the College of Business at City University of Hong Kong. Her research interests focus on user behaviors in online labor markets and user-generated content (UGC) platforms. Her research has appeared in leading IS journals including Journal of the Association for Information Systems (JAIS), Journal of the Association for Information Science and Technology (JASIST) and Internet Research, as well as in top-tier communication journal New Media and Society (NMS). She also presented her research at IS conferences such as International Conference on Information Systems (ICIS) and Hawaii International Conference on System Sciences (HICSS).

Degrees

PhD in Information Systems, City University of Hong Kong
BSc in Computer Science, Central China Normal University

Research Interests

, Online labor platforms, User-generated content (UGC) platforms, Platform economy

All Publications


Journal Articles

Publication
Year

Ling Jiang, Xingyu Chen, Sentao Miao, and Cong Shi (2024) “Play it safe or leave the comfort zone? Optimal content strategies for social media influencers on streaming video platforms”, Decision Support Systems, 179, Article 114148.

2024

Xingyu Chen, Ling Jiang, Sentao Miao, and Cong Shi (2023) “Road to micro-celebration: The role of mutation strategy of micro-celebrity in digital media”, New Media and Society, 25(12), 3455–3476.

2023

Xingyu Chen, Li Ji, Ling Jiang, and Justin T. Huang (2023) “The bright side of emotional extremity: Evidence from tipping in live streaming platform”, Information and Management, 60(1), Article 103726.

2023

Ling Jiang and Christian Wagner (2022) “A machine-learning approach for research model creation in theory building research”, Issues in Information Systems, 23(3), 100-113.

2022

Xingyu Chen, Yitong Wang, Da Tao, Ling Jiang, and Shaobo Li (2021) “Antecedents of smartphone multitasking: Roles of demographics, personalities, and motivations”, Internet Research, 31(4), 1405-1443.

2021

Ling Jiang, Christian Wagner, and Xingyu Chen (2021) “Taking time into account: Understanding microworkers’ continued participation in microtasks”, Journal of the Association for Information Systems, 22(4), 893-930.

2021

Ling Jiang, Kristijan Mirkovski, Jeffrey D. Wall, Christian Wagner, and Paul Benjamin Lowry (2018) “Proposing the Core Contributor Withdrawal Theory (CCWT) to understand core contributor withdrawal from online peer-production communities”, Internet Research, 28(4), 988-1028.

2018

Ling Jiang and Christian Wagner (2015) “Perceptions of justice or injustice as determinant of contributor defections from online communities”, Journal of the Association for Information Science and Technology, 66(7), 1477–1493.

2015

Christian Wagner and Ling Jiang (2012) "Harnessing the power of social media for creativity support: A three-pronged approach", Knowledge Management and E-Learning: An International Journal, 4(2), 174-194.

2012

Conference Proceedings

Publication
Year

Ling Jiang and Christian Wagner (2024) “How Low is Low? Crowdworker Perceptions of Microtask Payments in Work versus Leisure Situations”, ACM CHI Conference on Human Factors in Computing Systems, Hawaii, USA.

2024

Ling Jiang and Christian Wagner (2022) “A machine-learning approach for research model creation in theory building research”, International Association for Computer Information Systems (IACIS) Annual Conference, Las Vegas, United States.

2022

Chen, X.Y., Ji, L., Jiang, L., and Huang, J. (2021). “Bright Side of Emotional Extremity: Evidence from Live Streaming Platform”, Wuhan International Conference on Electronic Business (WHICEB), Wuhan, China. (Best Paper Nominee)

2021

Jiang, L. and Wagner, C. (2017) "Understanding workers’ perceived value of participation in micro-task crowdsourcing", Changing Nature of Work (CNoW) Pre-ICIS Workshop, Seoul, South Korea.

2017

Jiang, L., Wagner, C. and Nardi, B. (2015) “Not just in it for the money: A qualitative investigation of workers’ perceived benefits of micro-task crowdsourcing”. 48th Hawaii International Conference on System Sciences (HICSS), Hawaii, USA. (Best Paper Nominee)

2015

Jiang, L. and Wagner, C. (2014) “Participation in micro-task crowdsourcing markets as work and leisure: The impact of motivation and micro-time structuring”, Collective Intelligence 2014, MIT, MA, USA.

2014

Jiang, L. and Wagner, C. (2014) “Structuring time through participation in micro-task crowdsourcing: A time allocation perspective”, 2014 International Conference on Information Systems (ICIS), Auckland, New Zealand.

2014

Jiang, L., Lowry, P. B. and Wagner, C. (2013) “Understanding contributor withdrawal from online communities: The role of cognitive dissonance and emotional change”, JAIS theory development workshop 2013, Milan, Italy.

2013

Jiang, L., Wagner, C. and Schneider, C. (2011) "Perception of injustice in virtual commons: An empirical study on contributors’ withdrawal from online communities", Proceedings of the Diffusion Interest Group in Information Technology (DIGIT) Workshop 2011, Shanghai, China.

2011

Other

Publication
Year

Chen, X.Y., Ji, L., Jiang, L., Lu, S.J. and Yao, D. (2020). “Mobiuspace: Venturing into emerging markets”, Ivey Publishing, 2020-04-27.

2020

Chen, X.Y., Jiang, L., Ji, L., and Yao, D. (2020). “Youliaodao in the era of knowledge economy: Go big or go home?”, Ivey Publishing, 2020-04-20.

2020


Current Courses

Term Course Number Section Title Type
Fall 2024 AP/ITEC3505 3.0 A IT Project Management LECT
Fall 2024 GS/ITEC6810 3.0 A Intro to Computational Social Science LECT


Upcoming Courses

Term Course Number Section Title Type
Winter 2025 AP/ITEC3505 3.0 M IT Project Management LECT
Winter 2025 AP/ITEC1620 3.0 N Object-Based Programming LECT