Publication Type:
book chapters
Publication Year:
2007
Publication Bibliography:
Strebinger, Andreas (2007), “Brand Architecture Strategy and Strategic Brand Concept: The B.A.S.E. Model,” in: Psychologie der Markenführung, Florack, Arnd, Scarabis, Martin and Ernst Primosch, eds, 92-112. Munich: Vahlen [in German].
Publication Reference Link:
Break down of publication data into fields
Publication Title:
Brand Architecture Strategy and Strategic Brand Concept: The B.A.S.E. Model
Author Name:
Strebinger, Andreas
Co-Author Name(s):
c
d
Conference Title:
Report Title:
Title of Paper:
Brand Architecture Strategy and Strategic Brand Concept: The B.A.S.E. Model
Chapter Title:
Title of Journal:
Title of Book:
Psychologie der Markenführung
Conference Name:
City and Province/State/Country:
Editor's Name (if different from Author's Name):
Florack, Arnd, Scarabis, Martin and Ernst Primosch
Volume and Issue:
ISBN/Catalogue No:
Publisher:
Vahlen
City:
Munich
Page Number(s):
92-112
Publication Type:
Publication Category: