Brand Architecture Strategy and Strategic Brand Concept: The B.A.S.E. Model


Publication Type:
book chapters

Publication Year:
2007

Publication Bibliography:

Strebinger, Andreas (2007), “Brand Architecture Strategy and Strategic Brand Concept: The B.A.S.E. Model,” in: Psychologie der Markenführung, Florack, Arnd, Scarabis, Martin and Ernst Primosch, eds, 92-112. Munich: Vahlen [in German].

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Break down of publication data into fields

Publication Title:
Brand Architecture Strategy and Strategic Brand Concept: The B.A.S.E. Model

Author Name:
Strebinger, Andreas

Co-Author Name(s):

c
d

Conference Title:

Report Title:

Title of Paper:
Brand Architecture Strategy and Strategic Brand Concept: The B.A.S.E. Model

Chapter Title:

Title of Journal:

Title of Book:
Psychologie der Markenführung

Conference Name:

City and Province/State/Country:

Editor's Name (if different from Author's Name):
Florack, Arnd, Scarabis, Martin and Ernst Primosch

Volume and Issue:

ISBN/Catalogue No:

Publisher:
Vahlen

City:
Munich

Page Number(s):
92-112

Publication Type:

Publication Category: